Shopping Orientation and Online Trust to Enhance Online Purchase Intentions With Gender Differences as Moderator

Abstract


 
 
 The use of the internet now seems to have become a primary need. The growth of e-commerce in Indonesia is driving the popularity of non-cash transactions. The purpose of this study, first to give an overview and the implications of the influence of shopping orientation and trust in online consumer purchase intentions. Second, see gender differences as moderating variables because in the virtual group by gender plays a role in communication and e-commerce transactions. Purposive random sampling and Proportional Random Sampling used in sampling techniques. Regression Modeling of Moderating Variable with a Method of Sub Group used in this study with the analysis tool is SPSS 25. Suggestions that can be recommended for online shopping providers the expected to need a strategy in increasing trends in shopping at home by providing complete information. Also, consumer confidence in the services is crucial with the suitability of goods sold with completed information.
 
 

Moderating Effect of M-Banking Apps Users' Demographic Variables on the Relationship between the Ease of Use and Brand Trust

“…Moreover, empirical evidence suggests that individuals of the male gender have a higher propensity for risky decision-making and display a lower inclination toward brand trust than their female counterparts (Lu et al, 2021). Gender differences influence e-commerce transactions to particular businesses and consumers' trust in their brand (Murphy and Tocher, 2011;Effendi et al, 2020). Earlier studies found that female consumers were more influential on brand trust than male consumers (Ratnasari et al, 2020;Xue et al, 2020).…”

Implikasi Hukum Penutupan TikTok Shop terhadap Regulasi Hukum Bisnis di Indonesia

“…Dampak e-commerce terhadap perekonomian Indonesia sangat signifikan, dengan negara ini mengalami pertumbuhan yang belum pernah terjadi sebelumnya di sektor ini. Pertumbuhan ecommerce di Indonesia didorong oleh meningkatnya popularitas transaksi non-tunai, pertumbuhan kelas menengah di negara ini, dan populasi muda yang melek teknologi yang telah merangkul belanja online (Azzery, 2022;Effendi et al, 2020). Ekonomi digital, khususnya e-commerce, telah memberikan kontribusi yang signifikan terhadap Produk Domestik Bruto (PDB) Indonesia (Pratiwi, n.d.).…”