Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses

Smink, Anne R.; Reijmersdal, Eva A. van; Noort, Guda van; Neijens, Peter

doi:10.1016/j.jbusres.2020.07.018

Cited by 135 publications

(149 citation statements)

References 51 publications

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“…Moreover, the results suggest that it would be worth investigating quantitatively whether providing information on-even young-consumers' behavioural impact on the spot has a positive influence on food choices in relation to health and sustainability issues. Even more than VR, the use of augmented reality (AR) applications holds promise in this regard as AR has the ability to connect the real with the virtual world [50]. For instance, AR might enable the scanning of a product's barcode in a supermarket to result in information on the health or environmental impact of that specific product being presented on one's smartphone-as such letting the pop-ups that we now studied in a virtual world appear in the real world.…”

Section: Discussionmentioning

confidence: 99%

Using Virtual Reality to Stimulate Healthy and Environmentally Friendly Food Consumption among Children: An Interview Study

Smit

Meijers

Laan

2021

IJERPH

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Since habits formed during childhood are predictive of adult behaviour, children form an important target group when it comes to improving healthy and environmentally friendly food consumption. To explore the potential of immersive virtual reality (VR) in this respect, we conducted a semi-structured interview study (N = 22) among children aged 6–13 years. This study consisted of two parts: (1) a VR experience and (2) a semi-structured interview to investigate (1) to what extent children are able to recall and understand information about the impact of food products on their health and the environment when provided to them as pop-ups in a VR supermarket; (2) what rational and emotional processes are triggered by this information; and (3) what children’s expectations about the real-life application and impact of the pop-ups are, and why. Interview data were analysed using the framework method. Results showed that although all participants were able to recall the information, only children from an average age of ten years old also understood the information. When participants understood the information, they were often aware of and felt sorry for their negative behavioural impact. Most participants expected their behaviour to positively change when imagining real-life application of the pop-ups.

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Section: Discussionmentioning

confidence: 99%

Using Virtual Reality to Stimulate Healthy and Environmentally Friendly Food Consumption among Children: An Interview Study

Smit

Meijers

Laan

2021

IJERPH

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“…The influence of AR on consumer response is mediated by affective factors and cognitive factors. Affective factors include utilitarian experiences [11,15], informativeness [18], hedonic experience [19], enjoyment [17,20], engagement [10], flow [21], telepresence [22], perceived product risk [19], interactivity [23], spatial presence, personalization and intrusiveness [24]. Cognitive factors include choice confidence [17], visually appeal [25] and attractiveness of the online store [19].…”

Section: Introductionmentioning

confidence: 99%

Mechanism Linking AR-Based Presentation Mode and Consumers’ Responses: A Moderated Serial Mediation Model

Han

Wang

et al. 2021

JTAER

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The technological development of online product presentation modes (e.g., augmented reality, virtual reality) will greatly impact the future of e-retailing. The potential benefits of applying these new technologies for e-retailers need further investigation. Based upon the stimulus-organism-response (S–O-R) model, this study examines the effect of AR-based presentation modes on consumer patronage intention, with the mediating role of immersion, enjoyment, perceived product risk and attractiveness of the online store. Furthermore, it explores the moderating effect of technophilia that reflects consumers’ positive attitude towards technology. A single factor between-subject experiment study was conducted with a sample of 420 university students. Results suggest that the serial indirect effects of AR presentation on patronage intention through immersion/enjoyment/perceived product risk and attractiveness of online store are conditional upon the level of technophilia. Technophilia is a critical factor that explains consumers’ psychological and behavioral responses when they are using new technologies. The study provides new knowledge for e-marketing practitioners, as well as AR literature by indicating how and when new technology-based presentation works in evoking consumers’ patronage intention.

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“…The technologies for customization, such as CAD system, (Satama et al, 2011 ) and effective marketing strategy (e.g., Franke et al, 2009 ) have also been researched. There is a nascent stream of research on consumer adoption intention toward personalization enabled by 4IR technologies, such as big data analytics (e.g., Jain et al, 2021 ) and augmented reality (e.g., Smink et al, 2020 ). However, recent research is more focused on services, such as a curated styling service, enabled by big data and artificial intelligence (Sebald & Jacob, 2018 ; Tao & Xu, 2018 ; Woo & Ramkumar, 2018 ).…”

Section: Literature Reviewmentioning

confidence: 99%

The power of 4th industrial revolution in the fashion industry: what, why, and how has the industry changed?

Jin

Shin

2021

Fash Text

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The 4th Industrial Revolution (4IR henceforth) is fundamentally reshaping the way we live and work. Each industrial revolution has evolved to solve major problems in society. This study views unmatched demand and oversupply as the major problems in the fashion industry and posits that 4IR technologies are being deployed to solve these problems by addressing three prime goals—hyper-personalization, environmental sustainability, and productivity. Based on a literature review and analyses of global industry cases, this study examines what, why, and how the 4IR technologies address these three prime goals. By comparing successful cases that do not utilize the 4IR technologies with those that do, this study highlights that innovative business models that address the unmet needs of the consumers are more important than technology adoption per se. Drawn from ample global cases, the findings can offer strategic directions for fashion firms preparing for unforeseeable changes that are further being accelerated by the Covid-19 pandemic. This study concludes with insights into how 4IR is shaping the fashion industry and raises thought-provoking questions for the industry and academia.

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Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses

Cited by 135 publications

References 51 publications

Using Virtual Reality to Stimulate Healthy and Environmentally Friendly Food Consumption among Children: An Interview Study

Using Virtual Reality to Stimulate Healthy and Environmentally Friendly Food Consumption among Children: An Interview Study

Mechanism Linking AR-Based Presentation Mode and Consumers’ Responses: A Moderated Serial Mediation Model

The power of 4th industrial revolution in the fashion industry: what, why, and how has the industry changed?

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