Shopping Behavior, Expenditure Patterns, and Inner-City Food Prices

PurposeThe purpose of this paper is to read a selection of Dixon's library collection in conjunction with his published work in an effort to make his book collection and research speak to contemporary scholars who should be exposed to Dixon's writings.Design/methodology/approachThe paper adopts a viewpoint approach.FindingsA case is made that Dixon's work is characterised by a concern with the historical sedimentation and structuration of marketing theory and practice.Originality/valueCalls attention to Dixon's work for scholars who might otherwise have bypassed it by linking it with contemporary interpretive and critical marketing approaches.

Section: Conceptual and Marketplace Realismmentioning

confidence: 99%

Section: Conceptual and Marketplace Realismmentioning

confidence: 99%

Dixon's library: on the structuring of the marketplace and marketing practices

Tadajewski

2011

“…The cultural environment also provides society with some guidelines as to what objects can be used, enjoyed, or disposed of (Dixon, 1984). It thus influences consumers' shopping behavior and product preferences (Dixon and McLaughlin, 1971). Moreover, institutions of private property and contract, which are essential for the successful completion of market transactions involving the transfer of title from sellers to buyers, are influenced by the cultural environment because culture serves as the foundation for the establishment of these institutions (Dixon, 1984).…”

Section: Dixonian Perspective Of the Social Systemmentioning

confidence: 99%

“…Dixon has also evaluated the impact of potential discrimination against consumers inhabiting poor neighborhoods by larger chain stores as well as consumers' shopping behavior on the food prices they pay (Dixon, 1971; Dixon and McLaughlin, 1971). In line with his marketing systems paradigm, Dixon once again studies the mechanisms through which marketing and society interact to affect societal welfare.…”

Section: The Dixonian Systems Perspective Of Marketing and Dixon's Researchmentioning

confidence: 99%

The marketing mix paradigm and the Dixonian systems perspective of marketing

Rosenbloom

Dimitrova

2011

PurposeThe purpose of this paper is to present an alternative view of marketing that Donald F. Dixon spent much of his distinguished career developing – a paradigm that we refer to as the Dixonian systems perspective of marketing. It is a paradigm that presents marketing as a phenomenon that reaches far beyond the micro/managerial marketing mix paradigm.Design/methodology/approachAnalysis and interpretation of Donald F. Dixon's and colleagues' scholarly work to distill the essence of Dixon's view of marketing, which we refer to as the Dixonian systems perspective of marketing.FindingsThe Dixon's systems perspective of marketing offers a framework for the analysis of macromarketing issues that is not provided by the conventional marketing mix micro/managerial paradigm.Originality/valueThe paper provides a concise overview of the macro/systems ideas and concepts of marketing contained in Donald F. Dixon's and his colleagues' extensive writings that to date has not been available from any other source.

“…In further studies, he examined whether low income consumers were exploited in the marketplace (Dixon and McLaughlin, 1970). Clearly, all households did not function in the well‐planned ways that economic models depict since their resources were not sufficient to meet market price structures and thus purchase necessary market goods (Dixon and McLaughlin, 1971a, b, 1972).…”

Section: Introductionmentioning

confidence: 99%

Households: a systematic unit of analysis through history

Kaufman‐Scarborough

2011

PurposeThe purpose of this paper is to extend and apply the systems model of the household proposed by Dixon, his colleagues, and his students to situations in which vulnerable consumers are not able to follow the purely rational models of economics. The case of homeless families is examined.Design/methodology/approachThe paper presents a literature review, an introduction of Baker et al.'s concepts of consumer normalcy and consumer vulnerability, and an application of expanded model to consumer studies of homeless persons published by Ronald Hill and his colleagues.FindingsThe same household systems models might be used to unfold the complex problems that can undermine the functioning in a household, causing it to be unproductive and potentially fail. Applications of the concepts of “consumer normalcy” and “consumer vulnerability” provide a useful platform to develop public policy recommendations, the example of homeless persons will be considered as an illustration.Research limitations/implicationsThe extension and application is limited in that it is applied to analyze data collected approximately 20 years ago. The research should be extended to actual homeless households in the present day, and to additional “types” of households who are likely to encounter vulnerabilities as consumers (e.g. persons with disabilities).Practical implicationsThe four levels of household processes (employment, purchasing, home‐production, and consumption) provide a useful framework for examining households in which vulnerabilities occur. This approach is useful in identifying the gaps in the household processes that can slow down productivity and instead introduce confusion and demoralization, plus continue the spiral of economic deprivation.Social implicationsFor over 50 years, the work of Goffman has played an important role in identifying individuals and households that did not fit societal norms, resulting in their possibly experiencing conditions of stigmatization. Examining specific household types in terms of the functionality or dysfunctionality of their use of inputs may allow researchers to recommend various types of support, training, or assistance related to the household as a system, rather than focusing on the individual without considering the household dynamics.Originality/valueThis paper takes a general systems approach in applying the concepts of consumer normalcy and consumer vulnerability, both based in behavioral theories in the social sciences, to the economic approach to the household emphasizing rational decision making and orderly production functions.