Dixon's library: on the structuring of the marketplace and marketing practices

Abstract

PurposeThe purpose of this paper is to read a selection of Dixon's library collection in conjunction with his published work in an effort to make his book collection and research speak to contemporary scholars who should be exposed to Dixon's writings.Design/methodology/approachThe paper adopts a viewpoint approach.FindingsA case is made that Dixon's work is characterised by a concern with the historical sedimentation and structuration of marketing theory and practice.Originality/valueCalls attention to Dixon's work for scholars who might otherwise have bypassed it by linking it with contemporary interpretive and critical marketing approaches.