Shoppers’ grocery choices in the presence of generalized eco-labelling

Bernard, Yohan; Bertrandias, Laurent; Elgaaïed‐Gambier, Leïla

doi:10.1108/ijrdm-12-2013-0218

Cited by 47 publications

(27 citation statements)

References 54 publications

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“…Third, eco-labels work best if they are informative yet easy to interpret. Traffic light labels (with green-yellow-red codes indicating good to bad environmental friendliness) have been found to be effective in grocery shopping in general (Wiese et al, 2015), as well as in specific categories like coffee (Thøgersen and Nielsen, 2016) and seafood (Hallstein and Villas-Boas, 2013).…”

Section: Provide Specific Informational Cuesmentioning

confidence: 99%

Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective

et al. 2020

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The challenge of convincing people to change their eating habits toward more environmentally sustainable food consumption (ESFC) patterns is becoming increasingly pressing. Food preferences, choices and eating habits are notoriously hard to change as they are a central aspect of people's lifestyles and their socio-cultural environment. Many people already hold positive attitudes toward sustainable food, but the notable gap between favorable attitudes and actual purchase and consumption of more sustainable food products remains to be bridged. The current work aims to (1) present a comprehensive theoretical framework for future research on ESFC, and (2) highlight behavioral solutions for environmental challenges in the food domain from an interdisciplinary perspective. First, starting from the premise that food consumption is deliberately or unintentionally directed at attaining goals, a goal-directed framework for understanding and influencing ESFC is built. To engage in goal-directed behavior, people typically go through a series of sequential steps. The proposed theoretical framework makes explicit the sequential steps or hurdles that need to be taken for consumers to engage in ESFC. Consumers need to positively value the environment, discern a discrepancy between the desired versus the actual state of the environment, opt for action to reduce the experienced discrepancy, intend to engage in behavior that is expected to bring them closer to the desired end state, and act in accordance with their intention. Second, a critical review of the literature on mechanisms that underlie and explain ESFC (or the lack thereof) in high-income countries is presented and integrated into the goal-directed framework. This contribution thus combines a topdown conceptualization with a bottom-up literature review; it identifies and discusses factors that might hold people back from ESFC and interventions that might promote ESFC; and it reveals knowledge gaps as well as insights on how to encourage

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Section: Provide Specific Informational Cuesmentioning

confidence: 99%

Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective

et al. 2020

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“…Another shortcoming of sustainability logos is that they are only placed on products that meet the logo's standards. Further, sustainability logos are mostly voluntary or given on only a few product categories within a store (Bernard et al, 2015). This means that sustainability information is incomplete.…”

Section: Increased Sustainability Awarenessmentioning

confidence: 99%

“…Moreover, interactive displays are easily too complex for consumers to manage, and design optimisation requires more extensive testing and fine-tuning. As such, our study shines light on both uses of interactive digital displays on which research is lacking, and on sustainability information on a strategic level that is integrated in the store concept as propagated by Bernard et al (2015).…”

Section: Introductionmentioning

confidence: 99%

Towards more interactive and sustainable food retailing

Giesen

Leenheer

2019

IJRDM

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Purpose The purpose of this paper is to investigate the potential of digital displays to enhance consumers’ shopping experience and sustainable consumption by more specifically informing consumers on the origin and sustainability of products. Design/methodology/approach An experimental field study was conducted in the Supermarket of the Future at the World Expo where sustainability information was displayed on interactive screens. There were three experimental groups: supermarket visitors who were put in a sustainability mind-set, supermarket visitors without a sustainability mind-set activation and non-visitors. Findings Store visitors extensively used the interactive displays, they intent to behave more sustainable in the future, and act more sustainable outside the food domain. Sustainability information through digital displays thus triggers consumers to think more about environmental concerns. Consumers who were activated to process sustainability information before entering the supermarket, show increased interest in the innovative shopping concept. Strong evidence that the increased interest translates into more sustainable consumer choices in the supermarket itself is lacking. Originality/value The authors obtain insight in consumer use of sustainability information presented on interactive displays in a retail environment and how this in turn affects behaviour. The study reveals that consumers can successfully be motivated to become more sustainable through interactive displays.

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“…Whilst the delivery of ethical product information to consumers requires another surcharge, e.g., for certification or traceability (D'Souza et al, 2007), the literature promisingly indicates that consumers are willing to pay a surcharge for products with a label referring to eco-friendliness (Ward et al, 2011), or fair trade (Didier and Lucie, 2008). Bernard et al (2015) show that price sensitivity may impede ethical choices of certain product categories, and that price sensitivity is a stronger predictor of ethical choices than an individual's ethical considerations, although they jointly affect purchase decisions. Because of the price premium and consumers' related © 2018.…”

Section: Pricementioning

confidence: 99%

Unveiling ethical product features: The importance of an elaborated information presentation

Osburg

Strack

Conroy

et al. 2017

Journal of Cleaner Production

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Despite growing consumer awareness of ethical consumption, market sales are not growing accordingly. Because the presentation of appropriate ethical product information may influence consumers to choose ethical products, this paper analyses the requirements necessary for the successful communication of ethical product features. Based on McGuire's (1976) information-processing model, and a review of current literature, the information's comprehensibility, meaningfulness, and credibility are investigated in an online survey of US American citizens (n = 595) for two product categories representing Fast Moving Consumer Goods, and durable goods. A generalized mixed logit model revealed that all three communication factors affect consumers' choices. The more concerns about, or expertise in, organic production and fair trade purchase the consumers expressed, the less important their price sensibility and the more they preferred a comprehensive addendum and credible sources (e.g., government certificate or traceability). The results strongly suggest that advertisers and marketers can customize product communications in order to better engage both the mass market, and ethically oriented consumers.

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Shoppers’ grocery choices in the presence of generalized eco-labelling

Cited by 47 publications

References 54 publications

Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective

Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective

Towards more interactive and sustainable food retailing

Unveiling ethical product features: The importance of an elaborated information presentation

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