Shooting the Rapids: Managing Product Development in Turbulent Environments

Iansiti, Marco

doi:10.2307/41165820

Cited by 249 publications

(178 citation statements)

References 1 publication

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“…Stevens and Burley [11] point out the need to consider many product concepts, because only a small percentage of new product ideas ultimately prove to be profitable. Furthermore, as Iansiti [5] points out, keeping multiple product concept options open and freezing the concept late in the development process affords the flexibility to respond to market and technology shifts and actually may shorten total product development time. In short, there is a pressing need for low-cost, parallel testing of new product concepts.…”

Section: Introductionmentioning

confidence: 99%

The Predictive Power of Internet‐Based Product Concept Testing Using Visual Depiction and Animation

Dahan¹,

Srinivasan²

2000

J of Product Innov Manag

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Section: Introductionmentioning

confidence: 99%

The Predictive Power of Internet‐Based Product Concept Testing Using Visual Depiction and Animation

Dahan¹,

Srinivasan²

2000

J of Product Innov Manag

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“…Thus each member understands the problems, critical elements, and steps in solving the problem differently from each other member (Dougherty, 1992). This heterogeneity of knowledge domain could facilitate "creative abrasion" (Iansiti, 1995), especially, the creative abrasion between the members who possess technical knowledge and application domain knowledge is more obvious compared with homogeneous knowledge. However, difficulties of understanding of each other's laws of thought might cause a negative effect to team performance as well.…”

Section: International Journal Of Human Resource Studiesmentioning

confidence: 99%

The Influence of Communication on Knowledge Integration in CFTs: A Case of Chinese Mobile Applications Enterprise

Wang¹

2018

IJHRS

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We examine the relationship between communication and knowledge integration (KI) in the context of a cross-functional teams (CFTs). Although communication is one of the most important processes for integrating knowledge in CFTs, little research examines the relationship between them. We adopt both qualitative and quantitative research methods in a Chinese mobile applications enterprise. We find that team communication plays a key role in the KI of CFTs. Team members should have sufficient communication with each other for cross-functional activities. Also, communication network structure in an enterprise can influence KI. Thus, enterprises need to select suitable team members before the project begins for effective KI in CFTs.

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“…Extreme situations of environmental dynamism result in conditions of 'hyper competition', where the benefits derived from almost all form of competitive advantage are short-lived (Bierly and Daly, 2007). Iansity (1995) suggests that emergent levels of environmental dynamism lead to more uncertainty in product development, which also reduces the predictability and effects of change the changes.…”

Section: Environmental Dynamismmentioning

confidence: 99%

Impact of Environmental Dynamism on Marketing Strategy Comprehensiveness and Organizational Performance

Idris¹,

Momani²

2013

IJBM

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In highly competitiveness market, companies operate in an intense competitive atmosphere and further globalization of markets, fundamental changes occurred, and forced many companies to rethink and adapt their strategies to search for new philosophies and innovative management techniques to improve their competitive position and performance. The main purpose of this study is to investigate the impact of environmental dynamism on Marketing Strategy Comprehensiveness and Organizational Performance. Environmental dynamism was measured through two dimensions: Intensity of Changes and Frequency of Changes. Comprehensiveness Marketing Strategy was also measured through (5) items. The hypotheses were tested in the domain of Cellular Communications Companies in Jordan. A total of (53) managers and head of section from (60) was answered the questionnaire. Results indicate that environmental dynamism has a significant impact on organizational performance and Comprehensiveness Marketing Strategy, Comprehensiveness Marketing Strategy has significant impact on organizational performance. Results showed that Frequency of Changes is superior impact on organizational performance than Intensity of Changes. To achieve Superior performance, managers and head of section must dealing and managing with cases of environmental dynamism to enhancement organizational performance for their companies.

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Shooting the Rapids: Managing Product Development in Turbulent Environments

Cited by 249 publications

References 1 publication

The Predictive Power of Internet‐Based Product Concept Testing Using Visual Depiction and Animation

The Predictive Power of Internet‐Based Product Concept Testing Using Visual Depiction and Animation

The Influence of Communication on Knowledge Integration in CFTs: A Case of Chinese Mobile Applications Enterprise

Impact of Environmental Dynamism on Marketing Strategy Comprehensiveness and Organizational Performance

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