Shifting Profession from Service to Online Business in ASEAN Region

Abstract

<p><em>The Covid-19 pandemic is pushing a multidimensional crisis, especially in the economic field. </em><em>T</em><em>he most affected </em><em>sector </em><em>in this regard are service workers. </em><em>With the type of w</em><em>ork that was supposed to interact directly is now constrained by </em><em>government </em><em>policies; stay at home, lockdown and more. This article aims to examine the phenomenon of Termination of Employment in the ASEAN Region and analyze its adaptive solutio</em><em>n through </em><em>transformation. This article utilizes various software such as Publish or Perish </em><em>for searching the amount of previous literature </em><em>and </em><em>VOSViewer for bibliometric analysis. </em><em>Within the conceptual framework of New Regionalism, this article finds an opportunity </em><em>in shifting</em><em> profession of layoff victims in the service sector </em><em>in</em><em>to </em><em>an</em><em> online business</em><em>er</em><em> (e-commerce) as a </em><em>survival</em><em> and superior </em><em>way for</em><em>ASEAN</em><em>’s</em><em> </em><em>economic </em><em>during pandemic. </em><em>T</em><em>his article </em><em>expected</em><em> </em><em>to give </em><em>benefits both in terms of literature</em><em> academics</em><em> and practicality for the </em><em>micro </em><em>community </em><em>in order to </em><em> </em><em>drive</em><em> ASEAN development </em><em>from</em><em> the buttom-up scheme. </em></p>