HORNUNGOVÁ JANA, MILICHOVSKÝ FRANTIŠEK: Profi t indicators in performance systems in the Czech companies. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, LXI, No. 2, pp. 345-352 The main focus of the paper is the corporate performance measurement. At present, it is necessary to monitor this corporate performance and mostly try to improve it, because it could be very crucial competitive advantage in the market. The article provides an overview of key performance indicators (KPIs) in the companies. Based on the theoretical data there are applied statistical methods, which should be achieved of main aim of the paper. The main aim of the paper is to describe which groups of Key Performance Indicators are connected with corporate performance system of measurement in the area of Information and Communication Activities. To support this approach theoretical information from the area of Key Performance Indicators connected with data from primary research were used, focused on the performance evaluation of enterprises. Successful companies are aware of the need for long-term strategic development, which is based on teamwork, respect of external environment and all subjects, which infl uence the business activities of the company directly or indirectly. It can be more eff ective to conceptualize relationship complete than limit to only consumer market and customer relations. Marketing moves more and more away from individual transaction orientation and rather focus on value creating relations, where the objective is to provide long-term stakeholder value. Day a er day the company gets in touch with diff erent groups of stakeholders, that infl uence the corporate development and it can not to access to these interest groups individually for reason of corporate limits. It is therefore necessary to defi ne homogenous stakeholders groups, which are diff er from each other in terms of their impact on business management. The authors of article put the question, which classifi cation is the most statistical explaining the diff erence of stakeholders in term of evaluation their impact on business management. It was made cluster analysis for data mining including its graphic presentation through dendogram by statistical so ware IBM SPSS Statistics 20 to obtain relevant answer.performance, fi nancial indicators, measurement, KPIs, Czech companies The topic of this paper is the performance measurement, which can help to companies organize daily activities to achieve strategic goals. Kaplan and Norton (1992) describe performance measurement as a way to review an organization's fi nancial and non-fi nancial goals. Indicators, that are used, we can classify as the performance indicators. This is a group of indicators that focus on the most critical areas for current and future development of the company. As we mentioned in the abstract of this paper, the performance is very crucial competitive advantage in the market and it should be in the interest of the enterprises monitor key indicators an...