"She is sophisticated, he is exciting”: Applying Aaker’s brand personality on archaeological tourism destinations

Pong, Kok Shiong; Abdullah, Abdul Rashid; Aziz, Yuhanis Abdul; Abdullah, Norhani; Foong, Soon Seng

doi:10.34624/rtd.v0i35.24634

Journal of Tourism & Development 2021

DOI: 10.34624/rtd.v0i35.24634

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"She is sophisticated, he is exciting”: Applying Aaker’s brand personality on archaeological tourism destinations

Kok Shiong Pong¹,

Abdul Rashid Abdullah²,

Yuhanis Abdul Aziz³

et al.

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"She is sophisticated, he is exciting”: Applying Aaker’s brand personality on archaeological tourism destinations

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