Shark bytes: message sensation value and emotional appeals in shark diving websites

Influencing secondary school STUDENTS’ conservation behavior intention through an interpretive education program on the malayan tapir

“…The use of pictures of injured and/or dead Malayan tapir at the end of each story was also instrumental in provoking emotion. The findings were similar to results of Loeb et al (2010) and Lapinski et al's (2013) studies.…”

“…Interestingly, the study found that emotional arousal was important in differentiating discrete negative emotions (angry and fear) but not between positive emotion (neutral and contentment). Lapinski et al's (2013) content analysis on diving websites showed that the most well represented components of message sensation value that yields arousal is the use of shark images as well as intense language including verbs and adverbs to portray susceptibility of shark-related threats to human Organized (O) and thematic (T) program provides the opportunity to present relevant information and meaningful experiences. This is achieved through the presentation of information in an organized sequence and easy to understand manner and by focusing on program themes.…”

Risk frames on shark diving websites: implications for global shark conservation

“…Using a messaging approach common to the adventure tourism industry (e.g. skydiving, bungee jumping) (Cater, 2006), shark diving websites simultaneously promote thrill and adrenaline while capitalizing on people's apparently innate fear of sharks (Lapinski et al ., 2010).…”