Sharing of Alcohol-Related Content on Social Networking Sites: Frequency, Content, and Correlates

Abstract

First and foremost I want to thank my supervisors, Torbjørn and Ståle, for sharing their knowledge and for always being helpful and friendly. I want to thank Ståle for being reassuring, available, and inspiring, he has always made me feel much better every time I have felt unconfident or sad. I am also very happy that Torbjørn have been my supervisor, he has given me a great deal of support and time to discuss every possible issue from failing to get my driver license to statistical analyses. I am truly lucky to have had such great supervisors. Further, I want to thank my favourite coauthors, Øystein and Cecile. Øystein, for being the best work friend anyone could have, and for sharing his impressive bank of knowledge and insight with me. I want to thank Cecilie for valuable input on my drafts, friendly e-mails, and fun excursions. I am further grateful for all my colleagues at the Department of Psychosocial Science. I want to thank my former boss Norman Anderssen for all of his support and Aman for his cooperation. I would also like to thank Elfrid, Erlend, and Turi, as well as my extended colleagues and friends, Camilla and Susanne, for comradery and good times. I would further like to thank my sisters from other mothers, bosom buddies, and friends for offering great breaks from work, and for being patient with me when I have refused to take such breaks. A special thanks to Borghild, Erik, Hanne, Ingrid, Kristin, Marilen, and Tage for being pilots in the tedious survey. I would also like to thank Tage for everything, and for bearing my job talk and spending time with my dog even though he would not have chosen his company. Finally, I would like to thank my family; my mom, Gerdhild, for her help and support and my dad, Ingebret, for being my biggest cheerleader. I am also grateful for all the assistance I have received from my aunt, Marit and my uncle, Jon Øystein.

Disclosure and Exposure of Alcohol on Social Media and Later Alcohol Use: A Large-Scale Longitudinal Study

“…The association between disclosure and exposure and later alcohol use was mitigated when controlling for demographics and personality factors, and for other aspects of social media use. Disclosure and exposure have been or may be linked to certain demographic, personality, and social media use factors (e.g., being single, extroversion, strong social media engagement) which again have been linked to increased alcohol use (Merenakk et al, 2003 ; Andersson et al, 2007 ; Egan and Moreno, 2011 ; Beullens and Schepers, 2013 ; Nedregård and Olsen, 2014 ; Westgate et al, 2014 ; Erevik et al, 2017 ). The current results nevertheless suggest that the relationship between disclosure and exposure and later alcohol use cannot be fully attributed to such confounding factors.…”

“…Certain characteristics seem to increase the likelihood of both disclosure and exposure of alcohol-related content on social media and high alcohol consumption (Westgate and Holliday, 2016 ). Status as single and extroversion are both positively associated with disclosure of alcohol-related content (Erevik et al, 2017 ) and alcohol consumption (Merenakk et al, 2003 ; Andersson et al, 2007 ; Raynor and Levine, 2009 ). Certain aspects of social media use, like the number of online-friends, seem also to be positively associated with disclosure and exposure and alcohol use (Egan and Moreno, 2011 ; Ridout et al, 2012 ; Beullens and Schepers, 2013 ; Moreno et al, 2014 ; Westgate et al, 2014 ; Westgate and Holliday, 2016 ).…”

“Can't Wait to Blackout Tonight”: An Analysis of the Motives to Drink to Blackout Expressed on Twitter

“…Despite the public nature of social networking websites, they are a common outlet for individuals to discuss substance use (Boyle et al., ; Egan and Moreno, ; Griffiths and Casswell, ; Moreno et al., ). For example, a study of 11,236 university students found that 97% used social networking websites and that 71% of these students reported posting alcohol‐related content (Erevik et al., ). On Twitter specifically, Alhabash and colleagues () found that 2% of the nearly 50 million Tweets published in the United States in March 2015 included alcohol‐related content (Alhabash et al., ).…”

The Role of Social Media Content on Solitary Drinking Among Korean Adults

“…15 Observing others' post regarding solitary drinking on SNS can increase one's posting on SNS. In addition, considering that people strategically manage their impressions they make on SNS, 22,23 posting on SNS will be influenced by their norm perceptions and expectancies.…”