“…The CBM theme has attracted the attention of researchers in the area of administration and business, as highlighted in the works of Linder and Williander (), Scheepens, Vogtländer, and Brezet (), Stål and Corvellec (), Dec and Masiukiewicz (), Geissdoerfer, Savaget, Bocken, and Hultink (), Lonca, Muggéo, Imbeault‐Tétreault, Bernard, and Margni (), Pal and Gander (), and others. There is a clear need to design and conduct additional research by analyzing companies that have implemented CBMs, their adopted strategies, barriers to the implementation process, competitive advantages obtained, and the benefits that accrue to the organization and to society from the implementation of the circular economy concept.…”