Sharia Digital Business : Strategi Dan Pengembangan Bisnis Berkelanjutan

Nugraha, Aryan Eka Prastya; Murniawaty, Indri

doi:10.21043/equilibrium.v6i2.3623

Cited by 3 publications

(4 citation statements)

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“…In business relations, especially in the digital era, Islam is open and allows businesses to use technology but is still guided by Islamic principles. According to sharia principles, marketing activities must be based on the spirit of worshipping God Almighty, trying their best for the common welfare, not for the benefit of the group, let alone one's interests (Nugraha & Murniawaty, 2018).…”

Section: Resultsmentioning

confidence: 99%

“…This is an open access article under the CC BY 4.0 license Tabel 5. Distribution of research journals from several sectors with each researcher Sector Bibliography UMKM (Karyani, 2021) (Husnurrosyidah, 2019) (Ichsana et al, 2019) Online business (Nuriawati, 2021) (Ambawani & Mukarromah, 2020) (Gultom et al, 2019) (Nugraha & Murniawaty, 2018) (Mardalis & Hasanah, 2016) (Napitupulu, 2015) (Hengki Wijaya, 2018) (Theep, 2021) (Junusi, 2020) (Khalid Mohummed Alomari et al, 2020) (Nuseir & Aljumah, 2020)(J. A. j. Wilson, 2012)(J.…”

Section: Resultsmentioning

confidence: 99%

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Digital marketing in Islamic perspective: A literature review

Pujianto

Muzdalifah

2022

al-Uqud

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Business and trade become an inseparable part of Islamic life. The rapidly growing market in cyberspace is a challenge for business players in the form of goods and services to expand and develop their business strategies, namely in terms of marketing. The purpose of the research in this article is to find out digital marketing from an Islamic perspective. The method used is a literature review, which is a literature search both internationally and nationally conducted using the Google Scholar database, ScienceDirect, ProQuest, JIM (Journal for Islamic Marketing), which is about 40 journal articles and 10 books of full quality and medium that is considered relevant is used in this study. The results show that sharia digital marketing activities must be based on Islamic principles. The implementation of digital marketing in sharia is almost the same as the digital marketing principle, yet the difference is the application of the character of business actors accompanied by sharia marketing ethics following the principles as described in the previous discussion. The steps of sharia digital marketing taken are as follows: Creating a Website and Social Media Account, Branding, Social Media Marketing, Content Marketing, Email Marketing, Video Production, and Segmentation.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Digital marketing in Islamic perspective: A literature review

Pujianto

Muzdalifah

2022

al-Uqud

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“…Tailor products and services to consumer needs and preferences, and provide added value for consumers and society. (Nugraha, 2018) This article is essential for dedicated as an effort to provide solutions and motivations for entrepreneurship not only in Islam but also to form a spirit as a foundation for entering the world of digitalization so that it can benefit others. The best of man is that which benefits man (H.R.…”

Section: Introductionmentioning

confidence: 99%

Does Islamic Entrepreneurship Aligned With Digitalization Era?

Rahmayanti,

Wardiyanta,

Ikawati

2023

JDM

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The purpose of this article is to explain several research gaps including: the assumption that occurs in society that entrepreneurship carried out Islamically is often not in line with the digitalization era. The view that Islamic entrepreneurship is the same as trading conventionally is still inherent in society. In addition, digital problems are not the main goal of Muslims. Therefore, how to align Islamic entrepreneurship with the era of digitalization needs to be investigated furtherThis study applies feasibility study with qualitative descriptive method. It is stated that problems that occur in society must be studied in certain situations, including regarding the relationship between events and SWOT analysis as a strategy, as well as the views that prevail in society. Because of such findings, the interjection using SWOT analyisis as a strategy resulted in an enlightenment, namely Islamic entrepreneurship can be in harmony with digital technology. The novelty of the study is important, namely that research with this title has not existed before. The discovery of the novelty of this research can be seen in figure namely Analysis SWOT Diagram for Islamic Entrepreneurship Alignment with Digital Era. For The implication that can be carried out is that this research can be a reference material not only for Muslim entrepreneurs but also general entrepreneurship that to advance their businesses must align with technology at that time.

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“…Realizing the Eni Jaya Salted Egg business as a large industrial business, it is necessary to make changes in promotion, distribution with modern activities, in the Eni Jaya salted egg industry. There are many strategies that can be applied to build and start a business, including four things that can be used as a basis, namely the scope of digital business strategy, scale of digital business strategy, speed of digital business strategy, and business value (Nugraha & Murniawaty, 2018). Home Industry Salted Egg Eni Jaya in order to increase the number of sales significantly, it is necessary to apply an appropriate marketing mix strategy, because with the right marketing mix strategy, you can achieve even greater opportunities (Išoraitė, 2016;Kotler & Keller, 2008;Pomering, 2017) The marketing mix is very influential on the development of a business so that entrepreneurs can know which ones are good and bad for their business (Stokes, 2000).…”

Section: Introductionmentioning

confidence: 99%

Salted Egg Home Industry Marketing Mix Strategy: Case Study in Indonesia

Murniawaty

Muslikha

Farliana

2022

Int. j. manag. entrep. res

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This study was conducted to analyze how the marketing mix as well as the internal and external environmental conditions in Eni Jaya's Salted Egg business. This study uses a qualitative approach. Research respondents are the perpetrators of Salted Egg SMEs Eni Jaya in the village of Limbangan Wetan, Brebes Regency, Central Java Province, Indonesia. Data collection techniques using interviews and documentation. SWOT analysis was used to analyze the collected data. The results of internal analysis (IFAS) and external analysis (EFAS) show that they are in quadrant II area. Thus, the right strategy is market diversification. SWOT analysis produces several strategies that can be applied, namely: 1). Produce quality products and different flavor variants as well as attractive packaging displays at relatively low prices. 2). Display packaging is good for advertising on the internet. 3). Increase promotional activities through internet networks and customer assistance. 4) Optimizing the existing workforce by providing financial training and promotions. 5) Conduct new innovations and increase engagement with duck egg breeders. 6) Cooperating with the government to maintain price stability. 7). Cooperating with the government to conduct administrative/financial training for Eni Jaya's Salted Egg business. 8). Reactivate the salted egg business group. Keywords: Marketing, Small Business, SWOT Analysis.

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Sharia Digital Business : Strategi Dan Pengembangan Bisnis Berkelanjutan

Cited by 3 publications

References 0 publications

Digital marketing in Islamic perspective: A literature review

Digital marketing in Islamic perspective: A literature review

Does Islamic Entrepreneurship Aligned With Digitalization Era?

Salted Egg Home Industry Marketing Mix Strategy: Case Study in Indonesia

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