This study aims to determine the effect of testimonials and the attractiveness of the Instagram on purchasing decisions at Lsinta Muslim Wedding Sidoarjo. This effect test is conducted to determine the effect partially and simultaneously. This research was conducted by using quantitative research. The research sample was 100 respondents. The data source in this study is primary data which is the result of filling out a questionnaire given to consumers who have used the services of Lsinta Muslim Wedding Sidoarjo. The data analysis technique was carried out by testing the hypothesis, namely doing the t test (partial) in addition to the F test (simultaneous). The results of the study show that the testimonial variable has a significant effect on purchasing decisions. For the Instagram attractiveness variable has a significant effect on purchasing decisions. For testing together, it is known that Instagram testimonials and attractiveness significantly influence purchasing decisions.
Wedding organizer merupakan suatu bisnis yang mana bergerak dalam bidang pelayanan jasa untuk pernikahan.Rumah pengantin L'Sinta Sidoarjo mnyediakan berbagai jasa paket pelayanan hingga pemesanan gaun pengantin. Semakin berkembangnya dunia bisnis dalam j pengantin L'Sinta pun mengalami penurunan penjualan pada tahun 2012 yaitu hanya sekitar 19 konsumen.Maka dengan adanya penurunan penjualan maka pihak untuk meningkatkan penjualan tersebut.Penelitian ini menggunakan metode penelitian komparati adalah menggunakan survei dan wawancara.Adapun hasil dari penelitian ini adalah terdapat kenaikan penjualan yang semakin tahun yang semakin meningkat dengan adanya penggunaan Peningkatan penjualan tersebut yaitu ditahun 2013 terdapat 37 konsumen, tahun 2015 sebanyak 49 konsumen dan tahun 2016 sebanyak 62 konsumen. Dengan demikian dapat disimpulkan bahwa penggunaan untuk meningkatkan penjualan.
The contribution of this research is 1) to find out the role of Green Products related to Purchase decisions, 2) to know the role of Green Packaging related to Purchase decisions, and 3) to know the role of Green Products and Green Packaging to Purchase decisions. The form of research used is a quantitative research using a descriptive approach. This study used a purposive sampling technique using a questionnaire to collect primary data. The population in this study were residents of Prasung Village, Buduran District, Sidoarjo Regency. The total population of Prasung village is 5,589 people, with a research sample of 98 respondents. Based on the research results, the Green Product variable has no significant effect on Purchase Decisions, while the Green Packaging variable significantly affects Purchase Decisions. Together, green products and green packaging have a significant impact on purchase decisions.
Business and trade become an inseparable part of Islamic life. The rapidly growing market in cyberspace is a challenge for business players in the form of goods and services to expand and develop their business strategies, namely in terms of marketing. The purpose of the research in this article is to find out digital marketing from an Islamic perspective. The method used is a literature review, which is a literature search both internationally and nationally conducted using the Google Scholar database, ScienceDirect, ProQuest, JIM (Journal for Islamic Marketing), which is about 40 journal articles and 10 books of full quality and medium that is considered relevant is used in this study. The results show that sharia digital marketing activities must be based on Islamic principles. The implementation of digital marketing in sharia is almost the same as the digital marketing principle, yet the difference is the application of the character of business actors accompanied by sharia marketing ethics following the principles as described in the previous discussion. The steps of sharia digital marketing taken are as follows: Creating a Website and Social Media Account, Branding, Social Media Marketing, Content Marketing, Email Marketing, Video Production, and Segmentation.
OFC sales have decreased due to the covid-19 pandemic and continuing efforts to stabilize the business conditions of OFC after the covid-19 pandemic which makes it important for this research to be carried out. The research aims to determine the influence between internal (consumer traits) and external (situational factors) dimensions that influence consumers' online impulse buying. The population in this study are OFC consumers who do online impulse buying at Shopeefood. The sample in this study amounted to 100 people by taking the sampling technique, namely purposive sampling. The statistical tool used in this research is PLS 3.0. The results show that internal factors which include impulse buying tendencies, shopping enjoyment tendencies, consumer moods have a significant influence on online impulse buying, however, personal situations do not have a significant influence on impulse buying. External factors which include e-store atmosphere do not have a significant effect on impulse buying online, but Motivational activities by retailers and Product attributes have a significant influence on impulse buying.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.