Sharenting and the extended self: self-representation in parents’ Instagram presentations of their children

Holiday, Steven; Norman, Mary S.; Densley, Rebecca L.

doi:10.1080/15405702.2020.1744610

Cited by 51 publications

(62 citation statements)

References 29 publications

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“…However, general privacy concerns are unrelated to our respondents’ Instagram-sharing behavior, and neither privacy measure significantly predicted sharenting. This result is particularly interesting if combined with the high correlation between Instagram sharing and sharenting: if posting children-related content is not conceptually separate enough from personal sharing (Holiday et al, 2020), parents might use similar criteria to decide whether to publish their own pictures or their children’s. Qualitative research has emphasized the influence of the risks perceived by parents on their children-related sharing (Ammari et al, 2015).…”

Section: Discussionmentioning

confidence: 99%

“…By contrast, less research has studied sharenting on Instagram and if has done so, it has looked at specific practices such as breastfeeding (Locatelli, 2017) and ultrasounds (Leaver & Highfield, 2018). Moreover, research on Instagram has primarily employed content analysis as the method of choice (Holiday et al, 2020). Thus, very little research has surveyed parents directly about their Instagram sharenting practices, through either interviews or surveys.…”

Section: Literature Reviewmentioning

confidence: 99%

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Sharenting, Peer Influence, and Privacy Concerns: A Study on the Instagram-Sharing Behaviors of Parents in the United Kingdom

Ranzini

Newlands

Lutz

2020

Social Media + Society

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Parental sharing of child-related content on social network sites, termed “sharenting,” is often the target of criticism. Yet, through sharenting, parents can find support systems, a way to stay in touch with relevant others, and even an opportunity for additional income. This study contributes to knowledge on antecedents of sharenting. It explores the impact of parents’ privacy concerns on the sharing of child-related content, as well as on their general Instagram sharing. In this study, we differentiate between general and situational privacy. Moreover, we investigate whether parents’ privacy self-efficacy and the support of their peers influence parental sharing practices. Drawing on a rich body of literature on privacy and information sharing, we discuss the results of an online survey distributed among 320 Instagram users who are parents of children younger than 13 and reside in the United Kingdom. We find that parents’ privacy concerns are uncorrelated to sharenting and only situational concerns marginally correlate to parents’ general sharing. Parents’ reported privacy self-efficacy also did not play a role in parents’ sharing of either personal or children-related content. On the contrary, both Instagram sharing and having a network supportive of parental sharenting positively predict sharenting. Our results indicate that (a) neither situational nor general privacy concerns influence parents’ sharenting behavior, and (b) a parent’s supportive network and frequent sharing habits make frequent sharenting more likely.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Sharenting, Peer Influence, and Privacy Concerns: A Study on the Instagram-Sharing Behaviors of Parents in the United Kingdom

Ranzini

Newlands

Lutz

2020

Social Media + Society

View full text Add to dashboard Cite

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“…We extend this by highlighting that they also engage in Sharent labour —the labour performed by parents when they share their family life online for profit. Sharenting has been identified as “a means through which the logic of intensive parenting is perpetuated and paradoxically also a means of coping with it” (Blum-Ross and Livingstone 2017, p. 121), a way to articulate the beleaguered parent’s extended and relational selves (Blum-Ross and Livingstone 2017; Damkjaer 2018; Holiday, Norman, and Densley 2020; Lazard et al 2019). For non-influencers, research shows that considerable work is involved in disclosure management (Ammari et al 2015).…”

Section: Resultsmentioning

confidence: 99%

“…Besides its marketplace-facing dimension, sharenting also operates within the family unit, influencing and changing the fathers’ parenting practices. While parental tensions, doubts, and stressors engendered by sharenting are well documented (Blum-Ross and Livingstone 2017; Damkjaer 2018; Holiday, Norman, and Densley 2020), sharenting for profit further crystallises the ethical, moral, and familial negotiations that need to take place as parental and commercial goals conflate:Your children grow up. There are a few Instagram feeds which I think are exploiting their children, and they are not allowing their children to grow up.…”

Section: Resultsmentioning

confidence: 99%

#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood

Campaña

Bossche

Miller³

2020

Journal of Macromarketing

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This study looks at new developments in the commercial representation of fatherhood as exemplified by ‘Instadads’—a group of father influencers who use Instagram to document their family lives and foster a following that is attractive to brand sponsorship. With a netnography of 21 Instadad accounts and 10 in-depth interviews, we investigate how these influencers perform sharenting labour, which is the labour involved in commodifying and monetising the sharing of parental experiences. We posit that through this labour, father influencers contribute to early attempts at translating the new discursive territory of involved fatherhood into mainstream commercial representations. Sharenting labour has the potential to shift discourses on masculinities, lending more legitimacy to male parental caregiving activities.

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“…The purpose of millennial parents to do sharenting is to show the ability to take care of children who at first thought that other parents were not aware and there still many who did not know how to care for children properly. Moreover, the perspective of each parent is certainly different, but doing sharenting provides additional insights into a variety of ways of parenting [27]. Third, for social participation.…”

Section: The Motive Of Millennial Parents In Sharentingmentioning

confidence: 99%

Elaborating Motive and Psychological Impact of Sharenting in Millennial Parents

Latipah¹,

Kistoro²,

Hasanah³

et al. 2020

ujer

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The phenomenon of parental care shared through social media (sharenting) is increasingly widespread. This research aimed to elaborate on the motives, strategies, and psychological effects of sharenting by millennial parents. This research is qualitative research with a phenomenological approach. The subjects are millennial parents who have a habit of sharing parenting on social media and are members of the professional community. Determination of the sample uses purposive sampling so that as many as ten people consisted of five females and five males. Interviews, observations, and documentation are the methods used in data collection. Data were analyzed using reduction techniques, data presentation, and verification. The results showed that the motive of sharenting parents is to receive affirmation and social support, demonstrate the ability to care for children, social participation, and documentation. Millennial parents with a peer-oriented communication model do Sharenting. Sharenting for millennial parents has both positive and negative impacts, namely by providing new information and knowledge, making new friends, and support. The negative effects include feeling insecure, comparing her child with someone else's child, causing animosity and dissent. Thus, it can be concluded that sharenting by millennial parents is carried out with a variety of motives, carried out with a peer approach strategy, and has both positive and negative impacts at the same time. The implication is that millennial parents are more knowledgeable about parenting, understand good sharenting, and are psychologically trained in responding to netizens for their sharenting.

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Sharenting and the extended self: self-representation in parents’ Instagram presentations of their children

Cited by 51 publications

References 29 publications

Sharenting, Peer Influence, and Privacy Concerns: A Study on the Instagram-Sharing Behaviors of Parents in the United Kingdom

Sharenting, Peer Influence, and Privacy Concerns: A Study on the Instagram-Sharing Behaviors of Parents in the United Kingdom

#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood

Elaborating Motive and Psychological Impact of Sharenting in Millennial Parents

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