Shared value: a bibliometric review of the literature from the approaches of strategy, corporate social responsibility and stakeholder

Abstract

The recent rise of the Shared Value (SV) concept justifies the debate about its possible conceptual developments. The objective of this article is to analyze the conceptual evolution of the SV showing its approaches from strategy, corporate social responsibility (CSR) and stakeholders. The methodology used for research consists of a systematic review of the literature, using as input for the classification of articles, the graphs theory and a bibliometric analysis through the Tree of Science (ToS) tool. The analysis focuses on the evolution of the concept of SV (start, development and trends) observing the maintenance of the original approaches and new trends in concept application. It is concluded that although the origin of the SV does not yet have a defined consensus, there are some coincident characteristics for its application, such as: creation of mutual value, integration of economic and social value and the generation of positive impacts on stakeholders.

Creation of shared value in cooperatives: informal institutions’ perspective of small-sized banana growers from Colombia

“…The literature review of the concept of SV shows that its origin remains unclear (Maestre Matos et al. , 2020), given the various scholars that claim authorship.…”

“…The literature review of the concept of SV shows that its origin remains unclear (Maestre Matos et al, 2020), given the various scholars that claim authorship. However, there is a consensus on its linkage with the creation of a simultaneous economic and social value for the development of various business models, including BoP businesses.…”

The Sources of Knowledge of the Economic and Social Value in Sport Industry Research: A Co-citation Analysis

“…In comparison with Maestre-Matos et al (2020) who perform a bibliometric analysis about shared value (defined as the integration of the generation of economic and social value) but without segmenting by sport industry, some more general principal research areas are some how shared, namely CSR theoretical framework, CSR case studies, strategic CSR, and environmental issue. Nonetheless, given that our research focuses on the sport industry, specific research areas have been pinpointed: TPSR; sponsorship; emotional value; educative programs; consumer ethical perception; and corporate citizenship.…”

“…Take the example of the shared value concept developed by Porter and Kramer (2011) which takes into account both the economic and social advancing effects of policies and operating practices that enhance the competitiveness of companies. Many literature reviews have been recently developed upon this concept under different perspectives and with both qualitative ( Voltan et al, 2017 ; Laudal, 2018 ) and quantitative approaches ( Uribe et al, 2018 ; Maestre-Matos et al, 2020 ). Nonetheless, no one makes a segmentation using sports as a criterion.…”

Marketing e teoria dos stakeholders: Uma revisão de literatura a partir da Web of Science

“…Assim, o estudo justifica-se pela continuidade da importância do tema do marketing e a teoria dos stakeholders, que continua a se expandir nas pesquisas acadêmicas nos últimos anos (VRABCOVA; URBANCOVA, 2022;JAVED;SAID, 2022;ZHANG;YARDE, 2022), abrangendo os mais diversos temas, como empreendedorismo (PINELLI et al, 2022), sustentabilidade (KHODADADI; PEZESHKI; O`DONNELL, 2022), comportamento organizacional (CORONIL, 2022) e responsabilidade social corporativa (PFAJFAR et al, 2022). Ademais, enquanto foi constatada a existência de variados trabalhos bibliométricos na perspectiva da teoria dos stakeholders (BRAUN et al, 2019;XUE et al, 2020;MAESTRE-MATOS;PÁEZ CABAS;LOMBANA-COY, 2020;YE et al, 2020), em contrapartida, constatou-se uma escassez na literatura relacionada à junção da disciplina e marketing e os conceitos da teoria dos stakeholders.…”