Share2Quit: Online Social Network Peer Marketing of Tobacco Cessation Systems

Sadasivam, Rajani S.; Cutrona, Sarah L.; Luger, Tana M.; Volz, Erik; Kinney, Rebecca L.; Rao, Sowmya R.; Allison, Jeroan J.; Houston, Thomas K.

doi:10.1093/ntr/ntw187

Cited by 14 publications

(36 citation statements)

References 47 publications

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“…There are also ways to use social media to facilitate peer recruitment as demonstrated in a recent study where smokers referred friends to participate in a cessation program. 37 As prior research has documented the spread of smoking-related behaviors between members within a social network 38 , future research could examine ways of leveraging these network ties using social media platforms to substantially extend the reach of smoking cessation efforts.…”

Section: Discussionmentioning

confidence: 99%

Systematic review of social media interventions for smoking cessation

Naslund

Kim

Aschbrenner³

et al. 2017

Addictive Behaviors

148

109

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Background Popular social media could extend the reach of smoking cessation efforts. In this systematic review, our objectives were: 1) to determine whether social media interventions for smoking cessation are feasible, acceptable, and potentially effective; 2) to identify approaches for recruiting subjects; and 3) to examine the specific intervention design components and strategies employed to promote user engagement and retention. Methods We searched Scopus, Medline, EMBASE, Cochrane Central, PsychINFO, CINAHL, and Web of Science through July 2016 and reference lists of relevant articles. Included studies described social media interventions for smoking cessation and must have reported outcomes related to feasibility, acceptability, usability, or smoking-related outcomes. Results We identified 7 studies (all were published since 2014) that enrolled 9755 participants (median=136 [range 40 to 9042]). Studies mainly used Facebook (n=4) or Twitter (n=2), and emerged as feasible and acceptable. Five studies reported smoking-related outcomes such as greater abstinence, reduction in relapse, and an increase in quit attempts. Most studies (n=6) recruited participants using online or Facebook advertisements. Tailored content, targeted reminders, and moderated discussions were used to promote participant engagement. Three studies found that active participation through posting comments or liking content may be associated with improved outcomes. Retention ranged from 35% to 84% (median=70%) across the included studies. Conclusions Our review highlights the feasibility, acceptability and preliminary effectiveness of social media interventions for smoking cessation. Future research should continue to explore approaches for promoting user engagement and retention, and whether sustained engagement translates to clinically meaningful smoking cessation outcomes.

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Section: Discussionmentioning

confidence: 99%

Systematic review of social media interventions for smoking cessation

Naslund

Kim

Aschbrenner³

et al. 2017

Addictive Behaviors

148

109

View full text Add to dashboard Cite

show abstract

“…Six studies took place in the United States [ 8 , 17 - 21 ], 6 studies took place in Western Europe [ 22 - 27 ], 4 studies took place in southeast Asia [ 23 , 28 - 31 ], and 2 studies took place in Oceania [ 32 , 33 ]. Studies were published between 2008 and 2019, with the majority [ 17 , 18 , 22 - 24 , 26 , 27 , 30 , 32 , 33 ] from 2015 onward (see Table 3 ).…”

Section: Resultsmentioning

confidence: 99%

“…In 12 studies, participants were recruited with the aim of generating population estimates [ 8 , 19 - 23 , 26 , 28 , 29 , 31 - 33 ]; 3 studies aimed to study social networks and contact patterns relevant to the spread of infectious diseases [ 24 , 25 , 28 ], and 3 studies recruited participants for delivering interventions [ 17 , 18 , 27 ].…”

Section: Resultsmentioning

confidence: 99%

Applications and Recruitment Performance of Web-Based Respondent-Driven Sampling: Scoping Review

Helms¹,

Hamdiui²,

Kretzschmar³

et al. 2021

J Med Internet Res

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Background Web-based respondent-driven sampling is a novel sampling method for the recruitment of participants for generating population estimates, studying social network characteristics, and delivering health interventions. However, the application, barriers and facilitators, and recruitment performance of web-based respondent-driven sampling have not yet been systematically investigated. Objective Our objectives were to provide an overview of published research using web-based respondent-driven sampling and to investigate factors related to the recruitment performance of web-based respondent-driven sampling. Methods We conducted a scoping review on web-based respondent-driven sampling studies published between 2000 and 2019. We used the process evaluation of complex interventions framework to gain insights into how web-based respondent-driven sampling was implemented, what mechanisms of impact drove recruitment, what the role of context was in the study, and how these components together influenced the recruitment performance of web-based respondent-driven sampling. Results We included 18 studies from 8 countries (high- and low-middle income countries), in which web-based respondent-driven sampling was used for making population estimates (n=12), studying social network characteristics (n=3), and delivering health-related interventions (n=3). Studies used web-based respondent-driven sampling to recruit between 19 and 3448 participants from a variety of target populations. Studies differed greatly in the number of seeds recruited, the proportion of successfully recruiting participants, the number of recruitment waves, the type of incentives offered to participants, and the duration of data collection. Studies that recruited relatively more seeds, through online platforms, and with less rigorous selection procedures reported relatively low percentages of successfully recruiting seeds. Studies that did not offer at least one guaranteed material incentive reported relatively fewer waves and lower percentages of successfully recruiting participants. The time of data collection was shortest in studies with university students. Conclusions Web-based respondent-driven sampling can be successfully applied to recruit individuals for making population estimates, studying social network characteristics, and delivering health interventions. In general, seed and peer recruitment may be enhanced by rigorously selecting and motivating seeds, offering at least one guaranteed material incentive, and facilitating adequate recruitment options regarding the target population’s online connectedness and communication behavior. Potential trade-offs should be taken into account when implementing web-based respondent-driven sampling, such as having less opportunities to implement rigorous seed selection procedures when recruiting many seeds, as well as issues around online rather than physical participati...

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“…Several smoking cessation studies recruited participants through FB (Akers and Gordon, 2018; Carlini et al, 2014; Ramo and Prochaska, 2012; Ramo et al, 2014, Ramo et al, 2015a, Ramo et al, 2015b; Sadasivam et al, 2013, Sadasivam et al, 2016; Thornton et al, 2013). Ramo and Prochaska (2012) examined FB as a recruitment channel for surveying tobacco and other substance use for individuals 18–25 and reported a final cost per valid, completed survey of $4.28.…”

Section: Introductionmentioning

confidence: 99%

Facebook for recruiting Spanish- and English-speaking smokers

Bunge

Taylor

Bond

et al. 2019

Internet Interventions

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Background Recruitment for research is usually expensive and time consuming. Facebook (FB) recruitment has become widely utilized in recent years. The main aim of this study was to assess FB as a recruitment tool in a study for Spanish- and English-speaking smokers. Additionally, the study set out to compare performance of ads by language (Spanish vs. English), location (U.S. vs. San Francisco) and content (self-efficacy ad vs. fear appeal ad). Methods Participants of a one-condition smoking cessation webapp study were recruited utilizing FB ads and posts through two phases: a recruitment-focused phase and an experimental phase comparing language, location and content. Results During the recruitment phase 581 participants in total (U.S. = 540, San Francisco = 41) provided consent. Of the U.S. participants 275 were Spanish-speakers and 265 English-speakers. The cost-per-consent was $25.81 for Spanish-speakers, and $15.49 for English-speakers. During the experimental phase U.S. users performed better (i.e. more clicks, engagement and social reach) than San Francisco users, Spanish-speakers engaged more than English-speakers, and the self-efficacy ad performed better than the fear appeal ad. Conclusions This study showed that although there were differences in cost-per-consent for Spanish- and English-speakers, recruitment of Spanish-speakers through Facebook is feasible. Furthermore, comparing performance of ads by location, language, and ad content may contribute to developing more efficient campaigns.

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Share2Quit: Online Social Network Peer Marketing of Tobacco Cessation Systems

Abstract: This study demonstrates the successful recruitment of smokers to a TATI using a Facebook-based peer marketing strategy. Smokers on Facebook were willing and able to recruit other smokers to a TATI, yielding a large and diverse population of smokers.

Cited by 14 publications

References 47 publications

Systematic review of social media interventions for smoking cessation

Systematic review of social media interventions for smoking cessation

Applications and Recruitment Performance of Web-Based Respondent-Driven Sampling: Scoping Review

Facebook for recruiting Spanish- and English-speaking smokers

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