“…What, precisely, 'modernity' means and when, precisely, it began (and, possibly, when it ended) have been matters of much discussion. 2 At the same time, despite doubts about the utility-or, indeed, the morality-of concepts such as 'modernity' and 'modernisation', some scholars have come to the opposite conclusion, reasserting that this term describes something important about a recognisably distinct time period. 'Modernisation' is, likewise, again being revised and receiving renewed interest, as some scholars try to piece together a unified theoretical model to explain what can no longer be considered a merely 'Western' social condition but rather an increasingly global phenomenon.…”