Shaping how advertisers see me

Kern, Dagmar; Harding, Mike; Storz, Oliver; Davis, Nigel; Schmidt, Albrecht

doi:10.1145/1358628.1358858

Cited by 8 publications

(2 citation statements)

References 7 publications

(8 reference statements)

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“…One particularly aim was to make sure that each advertisement was seen by as many people as possible while minimising cases where the same advertisement was shown repeatedly to the same person. Finally, Kern et al investigated user views on the use of Bluetooth scans for the implicit generation of user profiles for advertising purposes [11].…”

Section: Using Bluetooth In Public Spacesmentioning

confidence: 99%

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Using bluetooth device names to support interaction in smart environments

Davies

Friday

Newman

et al. 2009

Proceedings of the 7th International Conference on Mobile Systems, Applications, and Services

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An increasing trend in mobile and pervasive computing is the augmentation of everyday public spaces with local computation -leading to so called smart environments. However, there are no well accepted techniques for supporting spontaneous interaction between mobile users and these smart environments, though a wide range of techniques have been explored ranging from gesture recognition to downloading applications to a user's phone. In this paper we explore an approach to supporting such interaction based on the use of Bluetooth Device (user-friendly) Names as a control channel between users' mobile phones and computational resources in their local environment. Such an approach has many advantages over existing techniques though it is not without limitations. Our work focuses specifically on the use of Device Names to control and customize applications on large public displays in a campus environment. This paper describes our basic approach, a number of applications that we have constructed using this technique and the results of our evaluation work which has included a range of user studies and field trials. The paper concludes with an assessment of the viability of using our approach for interaction scenarios involving mobile users and computationally rich environments.

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Section: Using Bluetooth In Public Spacesmentioning

confidence: 99%

“…Indeed, this idea has been explored in a number of systems, e.g. [24], [11]. However, such approaches do not provide for the possibility for users to dynamically express preferences for the content they wish to see or to interact with applications.…”

Section: Introductionmentioning

confidence: 99%

Using bluetooth device names to support interaction in smart environments

Davies

Friday

Newman

et al. 2009

Proceedings of the 7th International Conference on Mobile Systems, Applications, and Services

Self Cite

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Users’ View on Context-Sensitive Car Advertisements

Alt

Evers

Schmidt

2009

Lecture Notes in Computer Science

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Abstract. Cars are ubiquitous and offer large and often highly visible surfaces that can be used as advertising space. Until now, advertising in this domain has focused on commercial vehicles, and advertisements have been painted on and were therefore static, with the exception of car-mounted displays that offer dynamic content. With new display technologies, we expect static displays or uniformly-painted surfaces (e.g. onto car doors or the sides of vans and trucks) to be replaced with embedded dynamic displays. We also see an opportunity for advertisements to be placed on non-commercial cars: results of our online survey with 187 drivers show that more than half of them have an interest in displaying advertising on their cars under two conditions: (1) they will receive financial compensation, and (2) there will be a means for them to influence the type of advertisements shown. Based on these findings, as well as further interviews with car owners and a car fleet manager, we discuss the requirements for a context-aware advertising platform, including a context-advertising editor and contextual content distribution system. We describe an implementation of the system that includes components for car owners to describe their preferences and for advertisers to contextualize their ad content and distribution mechanism.

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Public Large Screen Enabled Content Collection and Connection

Numa

Tomobe

Sugimoto

et al. 2009

Knowledge-Based and Intelligent Information and Engineering Systems

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Abstract. In this paper, we propose a framework for content collection and connection enabled by public large screens and mobile phones. Making people express their stories will encourage their active attitudes toward information management. With the proposed framework, we aim to overcome difficulties on managing flooding information. We applied the framework on two practice oriented systems and held workshops using them.

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Shaping how advertisers see me

Cited by 8 publications

References 7 publications

Using bluetooth device names to support interaction in smart environments

Using bluetooth device names to support interaction in smart environments

Users’ View on Context-Sensitive Car Advertisements

Public Large Screen Enabled Content Collection and Connection

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