1974
DOI: 10.1080/00224545.1974.9923104
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Sex, Marital Status, and Self/Actualization as Factors in the Appreciation of Sexist Jokes

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Cited by 26 publications
(9 citation statements)
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“…Prior to the Mundorf et al (1988) classic study, research suggested that both men and women appreciated sexist jokes targeting women more so than those targeting men, with a few exceptions (Henkin and Fish 1986;Priest and Wilhelm 1974), primarily due to women subjugating themselves to a maledominated society (Cantor 1976;Losco and Epstein 1975;Zillman and Stocking 1976). Using both cartoons and jokes, Mundorf's results revealed a different story.…”
Section: Introductionmentioning
confidence: 99%
“…Prior to the Mundorf et al (1988) classic study, research suggested that both men and women appreciated sexist jokes targeting women more so than those targeting men, with a few exceptions (Henkin and Fish 1986;Priest and Wilhelm 1974), primarily due to women subjugating themselves to a maledominated society (Cantor 1976;Losco and Epstein 1975;Zillman and Stocking 1976). Using both cartoons and jokes, Mundorf's results revealed a different story.…”
Section: Introductionmentioning
confidence: 99%
“…Female students have also judged anti-male jokes as more funny than anti-female jokes, and the converse holds too: males have shown greater appreciation for anti-female jokes (20).…”
mentioning
confidence: 99%
“…In Priest and Wilhelm's (1974) study, males' ratings of anti-female jokes as humorous were higher than females', whereas females found anti-male jokes to be funnier than anti-female jokes. Chapman and Gadfield (1976) found that men's funniness ratings of sexist sexual cartoons were higher than women's, although there were no gender differences in the appreciation of non-sexist sexual cartoons.…”
Section: Gendermentioning
confidence: 63%