Sex, communication values, and cultural values: Individualism‐collectivism as a mediator of sex differences in communication values in two cultures

Elementary students' participation style in synchronous online communication and collaboration

“…This might indicate that the girls were a little more inactive and seemed to talk less in groups. However, just as the studies on group learning in regular classrooms frequently emphasised, ethnic or cultural background can mediate the function of gender in peer interactions (Delange 1995, Watkins et al 1998, Wolfe 2000, Mortenson 2002, Claire 2004, Michailidou and Economides 2007. It should be noticed that the gender-related participation patterns in online collaborative learning found in this study might not be the same for different ethnic or cultural groups.…”

Conceptualizing and validating the psychic distance construct in the context of tourism

“…Collectivism and individualism are frequently used to highlight the major differences between Western and Eastern people, and a large body of research conducted on cultural differences tends to pivot around one common topic: collectivism versus individualism (Mortenson, 2002;Rhee, Uleman, & Lee, 1996). The cultural dimension of individualism emphasizes individuals and their needs and desires (Mortenson, 2002).…”

The influence of individualism and uncertainty avoidance on per capita gambling turnover

“…However, many researchers have adopted his work when studying cross-cultural influences on attitudes and behaviours (Fam & Merrilees, 1998;Liu, Furrer & Sudharshan, 2001;Mortenson, 2002). Of particular interest are previous studies on cross-cultural product adoption and diffusion.…”