Seven Principles in Image Formation

Nelson, Bardin H.

doi:10.2307/1249635

Cited by 7 publications

(2 citation statements)

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“…The early literature of marketing scholarship (e.g. Bolger, 1959;Easton, 1966;Hill, 1962, Martineau, 1958Nelson, 1962;Newman, 1953;Spector, 1961;Tucker, 1961) focuses on customers and stakeholders' perception of corporate identity and its advantage to organisations and stakeholders (Balmer, 2011).…”

Section: Perspective 3: Corporate Identity: Marketing Approachmentioning

confidence: 99%

Corporate identity

Foroudi¹,

Foroudi²,

Balmer³

2021

Building Corporate Identity, Image and Reputation in the Digital Era

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Section: Perspective 3: Corporate Identity: Marketing Approachmentioning

confidence: 99%

Corporate identity

Foroudi¹,

Foroudi²,

Balmer³

2021

Building Corporate Identity, Image and Reputation in the Digital Era

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show abstract

“…Through that decade and into the next, a number of academics searching for a deeper understanding of consumer behaviour began to study image [Tyler, 1957;Martineau, 1958;Spector, 1961]. The belief took hold that if one can influence image, one can influence behaviour [Nelson, 1962], and the importance of image to marketing was set.…”

Section: Role Of Image In Marketingmentioning

confidence: 99%