Setting socially mediated engagement parameters: A topic modeling and text analytic approach to examining polarized discourses on Gillette’s campaign

Xu, Sifan; Xiong, Ying

doi:10.1016/j.pubrev.2020.101959

Cited by 19 publications

(10 citation statements)

References 53 publications

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“…The fourth contribution of the study relates to the research context of organizational social media use. Existing literature has long been xating on why organizations only use social media for one-way communication to serve their business purposes (e.g., Lovejoy & Saxton, 2012), despite the clear evidence of how interactive engagement can bene t them in situations such as corporate crises (e.g., Xu & Xiong, 2020; and intercultural communication (e.g., Al-Kandari, Gaither, Alfahad, Dashti, & Alsaber, 2019). In other words, these previous studies attribute the blame to communicative agents in the process.…”

Section: Discussionmentioning

confidence: 99%

Causal effects of affordance change on communication behavior: Empirical evidence from organizational and leadership social media use

Zhou

2021

Telematics and Informatics

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This article provides empirical evidence for two hypotheses in the a ordance literature. First, by leveraging a small a ordance change -Twitter increasing its character limit from 140 to 280 on November 7, 2017, employing an instrumental variable approach, and examining 143,771 original tweets published by organizational and leadership accounts half a year before and after the intervention, we showed the direct causal relationship between a ordances and communication behavior on digital media platforms. Second, by exploring what factors could explain the heterogeneity of causal e ects, we showed that previous endogenous perceptions of communication constraint predicted later behavioral changes, despite the same exogenous intervention. These ndings highlight the role of human agencies in the face of technological changes and provide empirical support for the a ordance approach to information communication technologies (ICTs) as a reconciliation between technological determinism and social constructivism.

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Section: Discussionmentioning

confidence: 99%

Causal effects of affordance change on communication behavior: Empirical evidence from organizational and leadership social media use

Zhou

2021

Telematics and Informatics

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“…Topic modeling has been used in analyzing textual data in public relations research ( Xu & Xiong, 2020 ). Structural topic modeling (STM) is an increasingly popular topic modeling approach based on the algorithm Latent Dirichlet allocation (LDA) ( Kwon et al, 2019 ).…”

Section: Methodsmentioning

confidence: 99%

U.S. Fortune 500’s stakeholders engagement during the COVID-19 pandemic: Evidence for proactive approaches

Yang¹,

Sun²,

Taylor³

2022

Public Relations Review

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“…These authors took notice of platform affordances, which affected moderation and control, typologies of networks, and degrees of participation and interactivity. The technical parameter discussed by Xu and Xiong (2020) resembles our model proposed in Figure 1, where affordance is the foundation upon which the meso-level factors determine the nature and outcomes of engagement.…”

Section: Implications Of Affordances For Other Areas In Public Relati...mentioning

confidence: 97%

“…The mediating digital technologies provide different action possibilities for engagement processes, which in turn translate to different engagement possibilities for organizations and stakeholders. Extending literature on socially mediated engagement, Xu and Xiong (2020) have proposed four parameters to further theorize engagement in digital contexts. These authors took notice of platform affordances, which affected moderation and control, typologies of networks, and degrees of participation and interactivity.…”

Section: Implications Of Affordances For Other Areas In Public Relati...mentioning

confidence: 99%

Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles

Zhou

2021

Journal of Public Relations Research

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We thank the editor and anonymous reviewers for their thoughtful comments. The manuscript's previous versions, circulated as "Remaking dialogic principles for the digital age:The role of affordances in dialogue and engagement" and "Digital public relations through the lens of affordances: A conceptual update of the "ease of interface" dialogic principle, " were presented at the 69th annual meeting of the International Communication Association as the Top Faculty Paper of the Public Relations Division and the recipient of the Robert Heath Award.

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Setting socially mediated engagement parameters: A topic modeling and text analytic approach to examining polarized discourses on Gillette’s campaign

Cited by 19 publications

References 53 publications

Causal effects of affordance change on communication behavior: Empirical evidence from organizational and leadership social media use

Causal effects of affordance change on communication behavior: Empirical evidence from organizational and leadership social media use

U.S. Fortune 500’s stakeholders engagement during the COVID-19 pandemic: Evidence for proactive approaches

Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles

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