2020
DOI: 10.1016/j.pubrev.2020.101959
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Setting socially mediated engagement parameters: A topic modeling and text analytic approach to examining polarized discourses on Gillette’s campaign

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Cited by 19 publications
(10 citation statements)
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“…The fourth contribution of the study relates to the research context of organizational social media use. Existing literature has long been xating on why organizations only use social media for one-way communication to serve their business purposes (e.g., Lovejoy & Saxton, 2012), despite the clear evidence of how interactive engagement can bene t them in situations such as corporate crises (e.g., Xu & Xiong, 2020; and intercultural communication (e.g., Al-Kandari, Gaither, Alfahad, Dashti, & Alsaber, 2019). In other words, these previous studies attribute the blame to communicative agents in the process.…”
Section: Discussionmentioning
confidence: 99%
“…The fourth contribution of the study relates to the research context of organizational social media use. Existing literature has long been xating on why organizations only use social media for one-way communication to serve their business purposes (e.g., Lovejoy & Saxton, 2012), despite the clear evidence of how interactive engagement can bene t them in situations such as corporate crises (e.g., Xu & Xiong, 2020; and intercultural communication (e.g., Al-Kandari, Gaither, Alfahad, Dashti, & Alsaber, 2019). In other words, these previous studies attribute the blame to communicative agents in the process.…”
Section: Discussionmentioning
confidence: 99%
“…Topic modeling has been used in analyzing textual data in public relations research ( Xu & Xiong, 2020 ). Structural topic modeling (STM) is an increasingly popular topic modeling approach based on the algorithm Latent Dirichlet allocation (LDA) ( Kwon et al, 2019 ).…”
Section: Methodsmentioning
confidence: 99%
“…These authors took notice of platform affordances, which affected moderation and control, typologies of networks, and degrees of participation and interactivity. The technical parameter discussed by Xu and Xiong (2020) resembles our model proposed in Figure 1, where affordance is the foundation upon which the meso-level factors determine the nature and outcomes of engagement.…”
Section: Implications Of Affordances For Other Areas In Public Relati...mentioning
confidence: 97%
“…The mediating digital technologies provide different action possibilities for engagement processes, which in turn translate to different engagement possibilities for organizations and stakeholders. Extending literature on socially mediated engagement, Xu and Xiong (2020) have proposed four parameters to further theorize engagement in digital contexts. These authors took notice of platform affordances, which affected moderation and control, typologies of networks, and degrees of participation and interactivity.…”
Section: Implications Of Affordances For Other Areas In Public Relati...mentioning
confidence: 99%