2021
DOI: 10.1080/1062726x.2022.2046585
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Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles

Abstract: We thank the editor and anonymous reviewers for their thoughtful comments. The manuscript's previous versions, circulated as "Remaking dialogic principles for the digital age:The role of affordances in dialogue and engagement" and "Digital public relations through the lens of affordances: A conceptual update of the "ease of interface" dialogic principle, " were presented at the 69th annual meeting of the International Communication Association as the Top Faculty Paper of the Public Relations Division and the r… Show more

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Cited by 14 publications
(17 citation statements)
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References 108 publications
(147 reference statements)
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“…Overall, this study addresses recent controversies of online dialogic communication (e.g. Kent and Theunissen, 2016;Wirtz and Zimbres, 2018;Zhou and Xu, 2020), as well as enriches the theoretical understanding of dialogic communication and its relationship with online trust from the practitioners' perspective.…”
Section: Discussionmentioning
confidence: 64%
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“…Overall, this study addresses recent controversies of online dialogic communication (e.g. Kent and Theunissen, 2016;Wirtz and Zimbres, 2018;Zhou and Xu, 2020), as well as enriches the theoretical understanding of dialogic communication and its relationship with online trust from the practitioners' perspective.…”
Section: Discussionmentioning
confidence: 64%
“…With the increasing attention to the application of dialogic communication in social media, Kent and Theunissen (2016) argued that it may not be possible to enact dialogue via social media, which is a tool that mainly facilitates anonymity instead of relational transparency, because of its limitations regarding interpersonal communication and relationship building (Zhou and Xu, 2020). However, the private communication options on social media (e.g.…”
Section: Trust and Online Dialogic Communicationmentioning
confidence: 99%
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