Computer mediation vs. dialogic communication: How media affordances affect organization-public relationship building

Theoretical models for corporate social media use

“…Thus, researchers have argued that more critical and innovative scholarship should be undertaken to further theorize or conceptually reconsider the dialogic communication framework for corporate social media use (Chen et al, 2020;Sommerfeldt & Yang, 2018). Scholars have considered adding new measures to capture different communication strategies employed by corporations, such as the message's level of social presence, media vividness, and linguistic features (e.g., W. Liu et al, 2020;Men et al, 2018); while other scholars have investigated why dialogic communication fails to take place in corporate settings by examining the role of digital media, suggesting revisions to dialogic principles and providing new communication strategies (e.g., Pang et al, 2018;Zhou & Xu, 2021, 2022.…”

“…By differentiating communication channels in terms of their action possibilities-for example, Twitter affords greater anonymity but less network association than Facebook, scholars are now pinpointing what theoretical constructs underlying the design of social media platforms are driving cross-channel differences. Studies in this area have connected the affordance framework with the dialogic theory (Zhou & Xu, 2021, 2022 and the engagement framework (Chewning, 2018) discussed earlier, and provide a promising new direction to theorize social media's effect on corporate communication.…”

posicionamiento de la imagen de Baltazar Ushca y su incidencia en la memoria histórica de la parroquia Maldonado

“…Romero (2021) introduce la idea de que la comunicación es un proceso dinámico e interactivo, porque se debe considerar que las sociedades no son estáticas, sino dinámicas, cambiantes. De estas posiciones la más clara es que sustenta a la comunicación similar a un eje transversal dinámico, ubicado en toda área de la vida humana, por lo cual, se encuentra en toda acción dentro de una sociedad (Zhou & Xu, 2022). Pazmay et al, (2017) mencionan que es el único elemento que le permite al ser humano interrelacionarse y acercarse a los demás para poder construir un ambiente lleno de significados, significantes, códigos y lenguajes.…”

Effects of video conferencing affordances on enjoyment and video conferencing fatigue: a motivational technology approach

“…The most crucial feature of VC provided to users is the transmission of rich audio and video signals (Stewart et al, 2021). In contrast to traditional social media, VC boasts a higher bandwidth, representing the breadth of social cues it can deliver (Fox & McEwan, 2017;Zhou & Xu, 2022). According to Sundar (2015), the modality has a similar definition of bandwidth, which refers to information presentation ways.…”

“…Additionally, I aimed to include participants from every type of graduate degree program. Third, thought heterogeneity among participants is essential for effective focus group discussions (Katz-Buonincontro, 2022; Lin et al, 2020;Zhou et al, 2022). Thus, to promote diverse perspectives, I ensured that each group included participants from at least two different degree programs or majors.…”