Abstract:This study aims to investigate the relationship between e-service quality, e-satisfaction, e-trust, and e-commitment in building customer e-loyalty. This study used a quantitative descriptive approach, with primary data collected through questionnaires distributed to respondents who were customers of Bank Nagari in Padang City. The population of this study consisted of all Bank Nagari customers in Padang City, and the sample taken was 200 respondents. The instrumentation of this study uses the Likert scale to … Show more
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