“…Notwithstanding the fact that there are numerous attempts to develop new quality measurement models and/or scales in various sectors (Lovelock, 1994;Bennington & Cummane, 1998;Candido & Morris, 2000;Brady & Cronin, 2001;Luk & Layton, 2002;Getty & Getty, 2003;Chiu & Lin, 2004;Chatterjee & Chatterjee, 2005;Gupta, McDaniel & Herath, 2005;Urban, 2009;Baccarani, Ugolini & Bonfanti, 2010;Durvasula, Lysonshi & Madhavi, 2011;Calabrese & Scoglio, 2012), the Gaps Model remains a reference point in literature about service quality. In addition, new technologies and the increasing awareness of the dynamic nature of services underline the need for an updated analytical perspective which take into consideration the crucial factors for the company evolution in uncertain and more competitive enviroments (Macdonald, Wilson, Martinez & Toosi, 2011;van der Wiele, van Iwaarden, Williams & Eldridge, 2011).…”