Service Quality and Brand Image Influence on the Purchase Decision of Coffee Shop Products in Yogyakarta

Kusumaradya, N; Wagiman,; Purwadi, Didik

doi:10.1088/1755-1315/828/1/012060

Cited by 5 publications

(5 citation statements)

References 1 publication

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“…With a path coefficient value of 0.000 < 0.05. and its means that the higher the level of service quality will be higher the level of customer satisfaction. This study is in line with research researched by (Purwadi, 2021) which says that the influence of service on customer satisfaction has a positive and significant impact and other studies also say there is a significant influence on service quality on customer satisfaction conducted by (Chen, 2019). (Tirtayasa, 2020) of the 5 dimensions of service quality are reality, reliability, responsiveness, assurance, and care, the main priorities for Kudran I production are the use of experts, the latest operational infrastructure standards, the availability of goods is always optimal, delivery of goods is always on time, the main priority is given to the quality of goods to order.…”

Section: Effect Of Service On Customer Satisfactionsupporting

confidence: 93%

Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan)

Tirtayasa

2022

International Journal of Science, Technology & Management

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This study is to determine the effect of product quality on consumer loyalty, to determine the quality of service to consumer loyalty. To know the effect of product quality and service quality on customer satisfaction. The type of research used is a type of quantitative research. In this study used 105 sample. Data collection techniques used by researchers in conducting this study is to use an online questionnaire. Data analysis technique of this study is SEM-PLS. From this study it was found that the influence of product quality on customer loyalty is a positive effect and not significant. With a value of 0.163 and P – Values 0.000 < 0.05. From this study it was found that the influence of product quality on customer satisfaction is a positive effect and not significant. With a value of 0.000 < 0.05. From this research found that the influence of customer satisfaction on customer loyalty is a positive and significant effect. From this research found that the influence of customer satisfaction on customer loyalty is a positive and significant effect. From this study it was found that the real effect is direct it is shown by the value of the original sample on the indirect effect of 0.000 < 0.05, meaning that customer satisfaction plays a role in mediating product quality to customer loyalty. From this study it was found that the real effect is direct it is shown by the value of the original sample on the indirect effect of 0.000 < 0.05, meaning that customer satisfaction plays a role in mediating service to customer loyalty.

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Section: Effect Of Service On Customer Satisfactionsupporting

confidence: 93%

Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan)

Tirtayasa

2022

International Journal of Science, Technology & Management

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“…So the better the quality of service provided by the company, the greater the consumer's purchasing decisions for the products provided. This is reinforced by the results of previous studies, where research shows that service quality has a significant positive effect on consumer purchasing decisions, including the results of research which show that service quality has a positive and significant effect on purchasing decisions [35][36] [37].…”

Section: Price Effect On Electronic Word Of Mouth (E-wom)mentioning

confidence: 74%

Electronic Word-Of-Mouth (E-Wom) Model and Consumer Decisions on Pantai Cermin Tourism

Ahmad¹,

Amalia²,

Chaniago

et al. 2022

International Journal of Science, Technology & Management

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The main objectives of this research are to study the factors that influence Electronic Word-Of-Mouth (E-Wom) and consumer decisions and to formulate the Electronic Word-of-Mouth (E-Wom) model and consumer decisions to travel on the beach. Deli Serdang Mirror. This study uses descriptive analysis, both qualitative and quantitative. Data analysis with statistics used is the Structural Equation Modeling (Structural Equation Modeling). Based on the analysis and discussion, it is concluded that there is a significant influence of Service Quality on E-WOM. There is a significant effect of Price on E-WOM. There is a significant effect of Service Quality on Purchase decisions. There is a significant effect of E-WOM on Purchase decisions. There is a significant effect of E-WOM on Purchase decisions. There is a significant influence of Service Quality on Purchase decisions through E-WOM. And there is a significant effect of Price on Purchase decisions through E-WOM

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“…Adapt the coffee shop design to millennial characteristics and prioritize friendly services. Improving employee quality through SOPs is critical (Kusumaradya & Purwadi, 2021). Emphasizing environmental cleanliness, self-service options, and improved toilets.…”

Section: The Influence Of Consumer Segments Consisting Of the Millenn...mentioning

confidence: 99%

Purchasing Decisions and Consumer Preferences of Millennials and Zoomers at Coffee Shops

Muflikh,

Zamborita,

Burhani

2024

JCS

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The transformational era has given rise to a new generation that is presumed to have different preferences than the previous generation. The proliferation of coffee shops has expanded consumer alternatives for purchasing decisions. This research aims to identify and segment Millennial and Zoomer consumers based on demographic, behavioral, and psychographic characteristics in the purchase of coffee beverages at coffee shops. The research employed a non-probability sampling method, specifically judgmental sampling, with a sample size of 180 coffee shop consumers in Madiun City. The data were analyzed using descriptive statistics, independent sample t-tests, and K-means clustering. The research findings indicate that millennials and Zoomer consumers tend to be dominated by females, mostly visiting once a week for leisure and prioritizing taste quality. There are significant differences between Millennial and Zoomer consumers in terms of promotional media attributes, WiFi/power outlet availability, live music entertainment, ordering process, and payment options. Based on consumer segmentation analysis, three segments were identified: coffee enthusiasts, adventurous coffee connoisseurs, and consumers who prioritize coffee beverage quality. The managerial implications for coffee shops involve directing marketing strategies specifically towards the adventurous taste segment and emphasizing quality by prioritizing innovation and differentiation in serving high-quality coffee beverages.

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Service Quality and Brand Image Influence on the Purchase Decision of Coffee Shop Products in Yogyakarta

Cited by 5 publications

References 1 publication

Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan)

Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan)

Electronic Word-Of-Mouth (E-Wom) Model and Consumer Decisions on Pantai Cermin Tourism

Purchasing Decisions and Consumer Preferences of Millennials and Zoomers at Coffee Shops

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