Service innovation in sustainable product service systems: Improving performance under linguistic preferences

Tseng, Ming‐Lang; Wu, Kuo‐Jui; Chiu, Anthony S.F.; Lim, Ming K.; Tan, Kimhua

doi:10.1016/j.ijpe.2018.07.020

Cited by 55 publications

(40 citation statements)

References 71 publications

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“…Service innovation refers to services that are different from those that consumers knew from previous occasions. In other words, the organization provides services different from consumers' previous consumption experiences [30,31]. Drejer [32] suggested that service innovation is not merely the development of new products or services, but also innovative activities that revise and improve current products, services, and delivery systems.…”

Section: Service Innovationmentioning

confidence: 99%

The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan

Yeh

Chen

2019

Sustainability

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Tourism factories are tourist attractions with values of manufacturing, culture, history, tourism, and recreation, providing a series of activities for tourists to experience the products and the manufacturing process in the mode of experiential marketing so as to enhance their cognition for the products and the corporate image. With the establishment of numerous tourism factories in Taiwan, to be competitive it is essential for the factories to develop unique and innovative modes that are difficult to imitate. This study explores experiential marketing, service innovation, customer satisfaction, and other related issues through research on the tourists of a certain tourism factory. It notes that experiential marketing and service innovation have positive effects on customer satisfaction. Tourists’ levels of consciousness of sensual and emotional experience in experiential marketing is very high. Therefore, to strengthen experiential marketing towards customers, applying electronic media to reinforce knowledge of the corporation and products will promote the corporation’s image and product packaging. It will also familiarize customers with the operating philosophy of the corporation and the characteristics of the products so that their purchase intentions will increase, resulting in sustainable development of the business.

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Section: Service Innovationmentioning

confidence: 99%

The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan

Yeh

Chen

2019

Sustainability

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“…Sustainable marketing is "a management conception which attends to the environmental and social demands and eventually turns them into competitive advantages by delivering customers value and satisfaction" (Belz & Karstens, 2010, p. 3). A wide view of sustainable marketing regards it as the adoption of sustainable business practices that create better businesses, better relationships and a better world (Tseng, Wu, Chiu, Lim, & Tan, 2018).…”

Section: Sustainable Marketingmentioning

confidence: 99%

Sustainability as a Matrix of Experiential Marketing

Dettori¹

2019

IJMS

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Recent years have highlighted a significant increase in the relevance of environmental protection and sustainability to consumers, firms, and society as a whole. Taking this new situation into account, most organizations are aware of this change and wish to be seen as taking steps to improve behaviors in this regard. This challenge requires managers to make wise strategic choices and for organizations to be more flexible in adapting to changes in the economy, in the environment and in the “whims” of consumers. The aim of the present study is to examine the potential role of sustainability as a matrix of experiential marketing to understand how a memorable, emotional and responsible connection between consumer and sustainable brand can generate customer loyalty and affect the purchase decision. Taking a case study approach, this study analyzes an ecological campaign called “The Fun Theory”, contributing to strengthening this new theory, according to which “fun” is the best way to change the bad habits of people in responsible and sustainable manner.

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“…In order to reduce the difference of evaluation results caused by different measurement units, it is necessary to deal with the criteria of learning performance evaluation in dimensionless way. According to [24,28,[46][47][48]53], different types of criteria have different dimensionless methods which are shown below.…”

Section: Solution Methodologymentioning

confidence: 99%

“…If the evaluation values are linguistic values, the dimensionless processing of qualitative criteria requires quantitative conversion of qualitative evaluation values [53]. The basis of converting linguistic value into triangular fuzzy number is shown in Table 1, which is applied to the case study in this study.…”

Section: Solution Methodologymentioning

confidence: 99%

Evaluation of Enterprise Learning Performance in the Process of Cooperation Innovation Using Heronian Mean Operator

Yin

2019

Mathematical Problems in Engineering

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In order to clarify the achievement and efficiency of enterprise learning in the process of cooperative innovation, a comprehensive criteria framework for the evaluation of enterprise learning performance is constructed taking the learning process and learning results as the construction idea based on organizational learning theory. And this paper proposes a novel dynamic evaluation method considering the interaction between attributes of learning performance. In this study, the criterion framework for the evaluation of enterprise learning performance in the process of cooperative innovation includes learning process performance and learning outcomes performance. The original matrices are given by managers and experts using fuzzy set theory, and a dynamic time sequence weight vector is calculated based on information entropy and time degree. The weight of learning performance attributes under different time series is calculated based on entropy measure method. The interactive information of learning performance attributes is integrated through the weight of learning performance attributes and the three-parameter weighted Heronian mean operator considering the interaction between attributes. And then, the dynamic and comprehensive evaluation result of learning performance in the process of cooperative innovation could be computed by integrating the learning performance information under different time series with time sequence weight vector. Finally, a real case is studied to verify the scientificity and validity of the criteria framework for the evaluation of enterprise learning performance and the method proposed in this study. This study not only helps cooperative enterprises get feedback in time and adjust cooperative relationships and learning styles but also enriches the theory of interorganizational management and provides a theoretical basis for the process of enterprise cooperative innovation.

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Service innovation in sustainable product service systems: Improving performance under linguistic preferences

Cited by 55 publications

References 71 publications

The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan

The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan

Sustainability as a Matrix of Experiential Marketing

Evaluation of Enterprise Learning Performance in the Process of Cooperation Innovation Using Heronian Mean Operator

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