Service Innovation Capability for Enhancing Marketing Performance: An SDL Perspectives

Heng, Lie; Ferdinand, Augusty Tae; Afifah, Nur; Ramadania, Ramadania

doi:10.3846/btp.2020.12163

Cited by 10 publications

(9 citation statements)

References 57 publications

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“…The data from 264 respondents was analyzed with the full model to observe the validity of the research instrument. The model was tested using SEM through two steps: confirmatory factor analysis to sort them out in each construct and a complete model to test the hypotheses (Heng et al, 2020). The first step of confirmatory factor analysis was to test exogenous constructs: entrepreneurial orientation, market-based differentiation, and technology capability variables.…”

Section: Data Analysis and Findingsmentioning

confidence: 99%

Preemptive Market Exploitability: Resource Advantage Theory of Competition Perspective

Situmorang,

Ferdinand,

Indriani

2024

Business: Theory and Practice

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The current study aims to elucidate the critical importance of preemptive market exploitability as a bridging concept for solving the inconsistent findings on the role of entrepreneurial orientation in enhanced marketing performance. Rooted on the resource advantage theory of competition (RAToC), the preemptive move is postulated as a strategic orientation for reaching a competitive positional advantage in the market when supported by a strong entrepreneurial orientation complemented with a solid quality-based differentiation. A survey method was used to collect data after inviting four hundred owner-managers of small and medium enterprises (SMEs) to participate in this study. The structural equation modelling software AMOS tested our proposed hypotheses. The quantitative analysis resulted in accepting the proposed premises with several significant findings. The most important finding is that companies should invest in preemptive market exploitability as a strategic asset for high marketing performance.

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Section: Data Analysis and Findingsmentioning

confidence: 99%

Preemptive Market Exploitability: Resource Advantage Theory of Competition Perspective

Situmorang,

Ferdinand,

Indriani

2024

Business: Theory and Practice

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“…This capability can be obtained provided that: The company has resources that can be used to innovate. The resources needed for service innovation must be available in sufficient quantities and over the long term. The company has access to new knowledge and technology (Heng et al , 2020). Technology allows companies to change their entire production and marketing process. The company can identify customer needs and wants.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…The company has access to new knowledge and technology (Heng et al , 2020). Technology allows companies to change their entire production and marketing process.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Orchestrating firm-specific resource integration to achieve customer service performance: an investigation in the hotel context

Rini

Kusumawardhani

2023

IJIS

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Purpose This study aims to identify factors that can improve customer service performance by verifying the relationships between these factors, such as customer orientation, firm-specific resource integration, transactive memory system and service innovation capability. In other words, this study identifies the determinants of customer service performance from the perspective of the resource advantage theory of competition. Design/methodology/approach This research was conducted through an online survey of hotel managers and supervisors in Indonesia, which produced 327 questionnaires that could be processed with a response rate of 70.6%. Structural equation modelling was used to analyse the data and test the hypotheses with the help of AMOS 23. Findings This study confirms that firm-specific resource integration can improve customer service performance, with the antecedents of the former being customer orientation and a transactive memory system. Research limitations/implications This research was conducted with a sample of three-, four- and five-star hotels, which have different conditions. In future research, it would be interesting to compare how such hotels over a larger geographical area behave in improving customer service performance using the investigated variables. Originality/value This research provides additional insight into the resource advantage theory of competition, namely, that integrated enterprise-specific resources are good antecedents for innovation and customer service performance.

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“…Investasi Ferdinand (2000) bahwa kinerja pemasaran merupakan fakor yang seringkali digunakan untuk mengukur dampak dari strategi yang diterapkan perusahaan. Lie Heng et al (2020) mengungkapkan bahwa pengukuran kinerja pemasaran dapat menggunakan beberapa indikator sebagai berikut : 1. Pertumbuhan penjualan, 2.…”

Section: Literasi Keuanganunclassified

PENGARUH ADAPTABILITAS, PENGGUNAAN SOCIAL MEDIA dan LITERASI KEUANGAN TERHADAP KINERJA PEMASARAN UMKM KOTA SINGKAWANG SEKTOR MAKANAN dan MINUMAN

Ket Cung

2023

JAMAN

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The Influence of Adaptability, Use of Social Media, and Financial Literacy on the Marketing Performance of UMKM in Singkawang City in the Food and Beverage Sector MSMEs are among the sectors that have been hit the hardest by the COVID-19 outbreak. There were 37,000 MSMEs that reported that they were affected by the COVID-19 outbreak. As many as 56 percent reported a decrease in sales, 22 percent reported problems with the financing aspect, 15 percent reported problems with the distribution of goods, and 4 percent reported difficulties in obtaining raw materials. This study aims to test and analyze the effect of adaptability on the marketing performance of Singkawang City MSMEs in the food and beverage sector; to test and analyze the effect of using social media on the marketing performance of Singkawang City MSMEs in the food and beverage sector; and to test and analyze the effect of financial literacy on Singkawang City MSME marketing performance in the food and beverage sector.his research is a survey based on data collection methods. Based on the type and analysis of the data, this research includes quantitative research. The sources of data used are primary and secondary data. The population in this study were Singkawang City SMEs engaged in the food and beverage sector, with a sample of 75 respondents. The data analysis technique used is multiple linear regression analysis using SPSS 16.0. The results showed that there was no significant influence between adaptability and the marketing performance of Singkawang City MSMEs in the food and beverage sector. The use of social media and financial literacy has a significant influence on the marketing performance of Singkawang City MSMEs in the food and beverage sector.

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Service Innovation Capability for Enhancing Marketing Performance: An SDL Perspectives

Cited by 10 publications

References 57 publications

Preemptive Market Exploitability: Resource Advantage Theory of Competition Perspective

Preemptive Market Exploitability: Resource Advantage Theory of Competition Perspective

Orchestrating firm-specific resource integration to achieve customer service performance: an investigation in the hotel context

PENGARUH ADAPTABILITAS, PENGGUNAAN SOCIAL MEDIA dan LITERASI KEUANGAN TERHADAP KINERJA PEMASARAN UMKM KOTA SINGKAWANG SEKTOR MAKANAN dan MINUMAN

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