PENGARUH ADAPTABILITAS, PENGGUNAAN SOCIAL MEDIA dan LITERASI KEUANGAN TERHADAP KINERJA PEMASARAN UMKM KOTA SINGKAWANG SEKTOR MAKANAN dan MINUMAN
Ket Cung
Abstract:The Influence of Adaptability, Use of Social Media, and Financial Literacy on the Marketing Performance of UMKM in Singkawang City in the Food and Beverage Sector MSMEs are among the sectors that have been hit the hardest by the COVID-19 outbreak. There were 37,000 MSMEs that reported that they were affected by the COVID-19 outbreak. As many as 56 percent reported a decrease in sales, 22 percent reported problems with the financing aspect, 15 percent reported problems with the distribution of goods, and 4 perc… Show more
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