Service Innovation and Service Realisation with VDML and ServiceML

Abstract

It is shown how a service-oriented and model-based approach for Enterprise Architecture and Enterprise Engineering can provide agile support for the different abstraction and modeling levels from business model and service innovation to cloud-based service realisation. Business model innovation is supported with a basis in a business model framework with six views, where each view is supported by a corresponding diagram from the Value Delivery Modeling Language (VDML). Service innovation is supported by the Service Modeling Language (ServiceML), which shares the core collaboration models of VDML for role modeling and value networks, according to the five views of the AT-ONE service innovation method. Service realisation is supported by further transformation to SoaML and a model-based service execution platform. This approach presents a framework using the emerging OMG standard language VDML together with ServiceML for service design and engineering, relating value models, process models, user interface and interaction flow models, and service architectures and service contract models.

Reputation by Design: Using VDML and Service ML for Reputation Systems Modeling

“…The mapping between VDML and serviceML service journey map taken from [2] is shown in Figure 4 (which includes also elements of our extension that will be presented in Section IV). In the following we only summarise correlations which are in the scope of the present paper.…”

“…In Figure 4 on ServiceML side we just represent Service Journey Maps element since it is the only one we use, we refer to [2] for a complete description of ServiceML features.…”

“…In the present paper we start to tackle the above issues by proposing an extension of Value Delivery Modeling Language (VDML) and Service Modeling Language (Service ML) [2] towards the representation of concepts and requirements for reputation systems. VDML abstracts the organization structure of an enterprise, the creation and exchange of value, the capabilities that produce that value, the management of resources people and roles, interactions with business partners; ServiceML Touchpoint model allow to describe the customer experience while using a service.…”

Schooladvise: Designing a Reputation System for Educational Services through Service Design and Business Modeling

“…We refer to [6] and [9] for a description of development methodology that should be followed when designing and developing reputation systems. In [3] service journey's touch-points are decorated with a level of satisfaction that comes from users' feedbacks. We took inspiration from their emotional touchpoints to map different stages of users' journey to fields of users' feedbacks surveys.…”

“…We proposed an extension of some of the tools for business innovation and service modelling towards the representation of concepts and requirements for reputation systems. In particular we extended part of Value Delivery Modelling Language (VDML) and Service Modelling Language (ServiceML) [3]. VDML abstracts the organization structure of an enterprise, the creation and exchange of value, the capabilities that produce that value, the management of resources people and roles, interactions with business partners.…”