“…Consumer perceptions and public attitudes toward aquaculture have often been evaluated at national and regional levels through consumer surveys (Gempesaw II et al, 1995;Hanson et al, 1995;Batzios et al, 2005;O'Dierno et al, 2006;Kumar et al, 2008;Whitmarsh & Palmieri, 2009). Furthermore, focus groups and taste panels have investigated sensory properties for seafood preferences (Drake et al, 2006;Johnston & Roheim, 2006). A number of stated preference approaches have identified values for emerging markets and a variety of seafood product attributes (Halbrendt et al, 1991;Engle & Kouka, 1995;Johnston et al, 2001;Harrison et al, 2002;Wirth & Davis, 2003;Jaffry et al, 2004;Steine et al, 2005;Alfnes et al, 2006;Quagrainie, 2006;Wirth et al, 2007;Hill et al, 2008;Dasgupta et al, 2010).…”