“…However, the influences of non-sensory and sensory factors on consumers' perceptions of functional foods have been little studied. As a functional food, most of the previous studies on milk have focussed on, for example, assessing the microbiological quality of milk (Islam et al, 2018), evaluating fermented caprine milk's perceptions (Bessa et al, 2016), the effects of TV commercials on customers' buying behaviour (Khuong and Nguyen, 2015), production sustainability (Asselt et al, 2015), demand and market opportunities (Kuma et al, 2012;Cheng et al, 2014), demand and supply (Chavas and Klemme, 1986;Popescu, 2015), comparing flavour and texture (Oupadissakoon et al, 2009), consumption frequency and patterns (Grebitus et al, 2007), and consumers' perceptions and attitudes towards milk (Perkins and Deeth, 2001). Little literature has measured the consumers' perceptions of attributes like labelling information (extrinsic cue) and sensory (intrinsic cues) on purchase intentions for milk.…”