“…Indeed, the phenolic compounds most commonly associated with intense bitter taste and astringency sensations in plant-based beverages, such as hydroxybenzoic acids, flavanols and tannins (Laaksonen et al, 2014;Lesschaeve & Noble, 2005), have been detected in hibiscus extracts in negligible amounts only, or not at all. Conversely, anthocyanins, that are by far the most abundant flavonoid in hibiscus extracts (Fernández-Arroyo et al, 2011;Ramírez-Rodrigues, Plaza, et al, 2011;Rodríguez-Medina et al, 2009;Wong et al, 2003), were shown to have little to no direct impact on the flavour perception of plant-based beverages (Soares, Brandão, Mateus, & De Freitas, 2015). Figure 3 presents the results of the preference and similarity questions included in the consumer questionnaire.…”