Seniors and Tourism: An International Exploratory Study on the Use of the Internet for Researching Recreational Information

Thébault, Marinette; Picard, Pascal; Ouedraogo, Alidou

doi:10.5539/ibr.v6n3p22

Cited by 11 publications

(7 citation statements)

References 11 publications

(11 reference statements)

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“…Altruistic seniors want to help others without asking for anything in return. However, the results presented by Thébault et al (2013) are limited only to the pre-trip information search phase. A more comprehensive picture of senior travellers is needed in order to understand their behaviour during the whole information search process before the trip, during the trip and after the trip.…”

Section: Background Of the Study 21 Seniors As Technology Users And mentioning

confidence: 99%

Typology of senior travellers as users of tourism information technology

Pesonen

Komppula

Riihinen

2015

Inf Technol Tourism

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The importance of senior travellers as a travel segment for the tourism industry is continuously increasing as the number of pensioners increases in the Western world. These new senior travellers differ from earlier generations in many ways, one of which has to do with the increasing use of information and communication technologies as part of their information search process. This study examines senior travellers as users of tourism information technology. A qualitative approach was adopted to provide insights into the topic, and nine Finnish seniors were interviewed. The results were analysed using content analysis. The results show that senior travellers comprise a quite heterogeneous market with respect to the use of tourism information technology. However, there is no special marketing or website design that senior travellers really need: a good website will cater to both the needs of younger as well as older consumers. The study also presents a tentative typology of three different types of senior travellers based on their use of online travel services: Adventurous Experimenters, Meticulous Researchers and 2 Fumbling Observers. This typology contributes to our understanding of the heterogeneous use of tourism information technology by senior travellers.

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Section: Background Of the Study 21 Seniors As Technology Users And mentioning

confidence: 99%

Typology of senior travellers as users of tourism information technology

Pesonen

Komppula

Riihinen

2015

Inf Technol Tourism

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“…Millward () referred to a “grey digital divide” to emphasize the gap in technology use between younger and older cohorts. Although baby boomers and the silent generation might not be as familiar with the Internet as Generation Y or Generation X (Nusair, Bilgihan, & Okumus, ), several studies support the importance of the online context and technology in the travel behaviour of older cohorts (e.g., Kim et al, ; Thébault, Picard, & Ouedraogo, ; Tom Dieck & Jung, ). Specifically, recent statistics (Eurostat, ; Smith, ) show that the number of individuals aged 60 and over using ICT for tourism purposes is constantly increasing.…”

Section: Literature Background and Theoretical Frameworkmentioning

confidence: 99%

Online travel behaviour across cohorts: The impact of social influences and attitude on hotel booking intention

Confente

Vigolo

2018

Journal of Tourism Research

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Cohort theory suggests that each generation or cohort differs from others in terms of values and consumption behaviour, including travel behaviour. The literature on online travel behaviour has primarily focused on specific generations; less attention has been paid to cross-generational research. Adopting the theory of reasoned action framework, this study explores the role of social influences and attitude on online hotel booking intentions across 4 cohorts: Generation Y, Generation X, baby boomers, and the silent generation. Based on a sample of 557 tourists, findings reveal significant differences among cohorts regarding intention to book online. KEYWORDS attitude, cohorts, hotel booking, online behaviour, social influence, word of mouth

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“…Este tiempo libre frecuentemente ha sido ocupado en actividades turísticas (Losada et al, 2015). Por otro lado y según Thébault et al (2013), a pesar de que haya una gran disparidad en el nivel de ingresos de las personas mayores, en los países industrializados tienen un poder adquisitivo que está por encima de la media. Esto representa una base de clientes potenciales para la industria turística que no se puede obviar.…”

Section: Envejecimiento De La Población E Importancia Para El Sector unclassified

Segmentación de los Seniors en función de los productos que compran por internet: impacto en la industria turística

Fransi

Ferrer-Rosell

Ramón

2017

turismo

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RESUMENLos seniors se configuran como un colectivo de especial relevancia para un gran número de industrias. El cambio en el estilo de vida de la población mayor más orientada actualmente al disfrute del tiempo libre que generaciones anteriores y por tanto, más propensa a viajar, beneficia al sector turístico. Hasta ahora, estudios centrados en los seniors han analizado su comportamiento como algo homogéneo en comparación con otras franjas de edad. En esta investigación, con una muestra útil de 2.541 individuos, partimos de la consideración que dicho grupo es heterogéneo, con distintas características y niveles de uso de Internet, y proponemos, mediante una clasificación, tres perfiles de internautas seniors en función de los productos comprados en línea. Encontramos un segmento que utiliza Internet para comprar, sobretodo, productos y servicios turísticos. En las conclusiones se presentan las reflexiones más significativas sobre los segmentos obtenidos y su implicación en la gestión. ABSTRACTSeniors constitute a special relevant group of consumers for a quite number of industries. Changes in old-year population's lifestyle, which is more oriented to leisure and enjoying their free time than past generations benefit tourism sector. Until now studies about seniors have analyzed their behavior as something homogeneous compared to other age groups. In this article, with a sample of 2541 individuals, we consider senior group as heterogeneous, showing different characteristics and different levels of the use of Internet. We propose, by means of a classification, three profiles of senior surfers based on products and services bought through the Internet. In the conclusions we present the main significant thoughts and management implications for the segments found.

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Seniors and Tourism: An International Exploratory Study on the Use of the Internet for Researching Recreational Information

Cited by 11 publications

References 11 publications

Typology of senior travellers as users of tourism information technology

Typology of senior travellers as users of tourism information technology

Online travel behaviour across cohorts: The impact of social influences and attitude on hotel booking intention

Segmentación de los Seniors en función de los productos que compran por internet: impacto en la industria turística

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