We review recent advances in the theoretical modelling of n-conjugated polymers. Our emphasis is on quasi-one-dimensional n-electron models that include both electron-phonon and electron-electron interactions. We use the widely studied Peierls-Hubbard Hamiltonian as a prototype model, since this contains both the pure electron-phonon (Hiickel and SSH) limits and the pure electronelectron (Hubbard and PPP) limits. We attempt to present an integrated perspective by explaining the essential concepts in both chemical language (valence bonds, resonance, bond alternation defects, etc.) and solid-state physics terms (band structure, localized states, broken symmetry, solitons). We argue that modelling n-conjugated polymers is a true many-electron problem requiring advanced techniques that give reliable answers to precise questions, especially for excited states. Among the techniques we discuss are mean-field, perturbative, and variational approximations for infinite polymer chains and (numerically) exact computations (Lanczos and quantum Monte Carlo methods) for finite chains (oligomers). We compare critically the theoretical results obtained by these various methods with experimental observations, in particular with optical spectroscopy and nuclear magnetic resonance, both for the archetypal nconjugated system polyacetylene and for other conjugated polymers including polydiacetylenes and poly thiophene. Our goal is to find a model consistent with the broad range of experimental data. This analysis establishes that electronphonon and electron-electron interactions are likely to be of equal importance in determining the properties of these materials. Hence neither the Hiickel/SSH nor the PPP/Hubbard models are sufficient for a complete description of the observed behaviour of n-conjugated polymers. We add an analysis of factors that go beyond the idealized models, including disorder, inter-chain coupling and quantum lattice fluctuations, and conclude with a brief discussion of the dopinginduced insulator-metal transition and of the possible mechanisms of charge transport.