Empirical evidence supports the notion that communication behaviors in intercultural encounters are effectively extensions of cultural values as well as epistemologies. Study 1 established communication behaviors of Asians and New Zealanders (NZs) as consistent with verticalcollectivism and horizontal-individualism, respectively. In particular, argumentativeness is positively related to independent self-construal and negatively related to interdependent self-construal. This supports Markus and Kitayama's self-construal theory. Study 2 showed that NZs exhibited more idiocentric and argumentative behavior while Asians displayed more sociocentric and less argumentative behavior during two actual interactions; specifically, participants diverged in their communication styles to be more consistent with their cultural values during intercultural interactions.Analyses of decision outcomes provide support that culture moderates cognitive consistency behaviors such that NZs exhibited more inconsistency-reduction behaviors, which is rooted in adherence to non-contradiction. In contrast, Asians exhibited more inconsistency-support behaviors, suggesting that naïve dialecticism rooted in acceptance of contradiction is customary in Asian social interaction.Key words: Intercultural communication, Values, Self-Concept, Argumentativeness, Dialecticism, Idiocentric style, Sociocentric style.
Self-Concept in Cross-Cultural Communication 3
Communication Style as Extensions of Internalized Cultural Values and EpistemologyThe topic of cross-cultural communication has received some well-deserved attention in the literature in the past (Adair, Okumura & Brett, 2001;Limaye & Victor, 1991;Lindsley 1999), and recently due to the changes in the world's workforce; now large percentages of a nation's workforce come from a variety of cultural backgrounds (Okoro & Washington, 2012;MacKenzie & Forde, 2009). Prescriptions for effective communication in intercultural encounters often suggest adapting one's behavior to that of the other culture, however, empirical evidence for actual behaviors and effectiveness of adaptive strategies is still equivocal (Gallois, Ogay & Giles 2004;Francis, 1991;Thomas & Ravlin, 1995;Tse, Francis & Walls, 1994). In fact, Adair et al.'s (2001)
Cultural Values of Individualism and CollectivismConsistent with previous research (Gudykunst et al., 1996;Kim et al., 2001;Pekerti & Thomas, 2003;Sanchez-Burks et al., 2003;Singelis & Brown, 1995;Suzuki & Rancer, 1994), we predict that culture influences communication behaviors in different situations. We adopted the vertical and horizontal dimensions of individualism and collectivism to differentiate our cross-cultural sample and base our predictions due to the broader variation of possible cultural profiles: verticalcollectivism (V-C) and horizontal-collectivism (H-C); vertical-individualism (V-I) and horizontalSelf-Concept in Cross-Cultural Communication 4 individualism (H-I). In addition, research indicates that the polarity that emerges from the most sophistica...