Self-Concept and Significant Others

Grubb, Edward L.; Stern, Bruce L.

doi:10.1177/002224377100800319

Cited by 60 publications

(38 citation statements)

References 8 publications

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“…Self-concept research originated in the 1960s (Birdwell, 1968;Grubb and Grathwohl, 1967;Grubb and Hupp, 1968;Grubb and Stern, 1971;Hamm and Cundiff, 1969). In early studies, the self-concept's operationalization was a one-dimensional construct.…”

Section: Symbolic Consumption Self-concept and Self-image Congruencementioning

confidence: 99%

Self-image congruence in consumer behavior

Hosany

Martin

2012

Journal of Business Research

331

276

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Section: Symbolic Consumption Self-concept and Self-image Congruencementioning

confidence: 99%

Self-image congruence in consumer behavior

Hosany

Martin

2012

Journal of Business Research

331

276

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“…First, the same criticisms directed at the use of the semantic differential by Rirdwell (1968), Grubb and Hupp (1968), Grubb and Stern (1971), and Green, Maheshwan, and Roa (1969) apply equally to Delich (1969), Ross (197l), and Dornoff and Tatham (1972). That is, the use of general and· arbi1:rari1y selected persortal ity adjectives to measure actual self-, ideal self-, and product-images seems inappropriate (except for Landon's study).…”

mentioning

confidence: 99%

The Self-Concept in Relation to Product Preference and Purchase Intention

Sirgy

2014

Marketing Horizons: A 1980's Perspective

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·Abstract Product preference was :hypothesfzed to be a function of ideal congru:l,ty (and/or ideal social congruity). Purchase intention, ·on the other hand, was hypothesized to be a function of both ideal congruity and self-congrt,~ity (and/or ideal social congruity a-;:;:;rsocial congtui ty). Tile data provided support t"i) these hypotheses only·with respect to some products. It was also hypothesized that the relationships between the _congru:Lty indices and product preference and purchase·· intention is moderated by· product personalization (i.e., the exterit to which a product is perceived as personality revealing). Tile pattern of results provided moderate support for this hypothesis.Introduction:

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“…In consumer behaviour domain, the focus on self-concept has been strongly emphasised. Few of the researchers have generalised the theory of self-concept as one single variable and defined self-image or self-concept as the perception of oneself (Birdwell, 1986;Grubb and Stern, 1971). Few of the researchers have generalised the theory of self-concept as one single variable and defined self-image or self-concept as the perception of oneself (Birdwell, 1986;Grubb and Stern, 1971).…”

Section: Self-concept and Brand-image Congruitymentioning

confidence: 99%

“…In nutshell, the congruity between actual self-concept and product image and the congruity between ideal self-concept and product image hold strong impact on consumer choices for products and brands (Belch and Landon, 1977;Grubb and Stern, 1971;Sirgy, 1982). Nevertheless, along with reflections on private actual and ideal selves, individuals also take into consideration of how others perceive them while taking purchase related decisions.…”

Section: Ideal Self-congruencementioning

confidence: 99%

Role of private and social self-congruence in consumer's purchase intentions - Pakistani vs. Omani market

Sarwary

Chaudhry

2015

MEJM

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The current empirical research investigates the impact of individual's self-concept on his/her purchase intention in Pakistani vs. Omani market. Both actual and ideal states, of ones private and social self-concept and their congruence to brand personality, were selected as the independent variables in the investigation. The impact of the actual self-congruence, ideal self-congruence, actual social self-congruence and ideal social self-congruence was assessed on consumer's purchase intentions. The quantitative research approach was selected along with survey strategy to achieve the study objectives. Self-administered online questionnaires were designed to collect data from consumers residing in capital cities of Pakistan and Oman. Regression analysis results supported the study hypotheses confirming the overall significant positive relationship of all the four dimensions of individual's self-concept and his/her purchase decisions. However, the impact of self-concept in purchase willingness remained significantly different among the consumers from both the regions. The study findings have implication for researchers and practitioners.

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Self-Concept and Significant Others

Cited by 60 publications

References 8 publications

Self-image congruence in consumer behavior

Self-image congruence in consumer behavior

The Self-Concept in Relation to Product Preference and Purchase Intention

Role of private and social self-congruence in consumer's purchase intentions - Pakistani vs. Omani market

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