“…Contrary to this, above the CMC the viscosity increases exponentially with increasing concentration for the methacrylate counterion, while it increases only slightly for the acrylate counterion. Such a sharp increase is usually attributed to a micellar growth with a transition from discrete spherical aggregates to larger elongated micelles [22,34,36,82,83]. According to this, in the present case it is shown that the presence of the methacrylate counterion leads to a different shape of the aggregates, indicating that there is a trend to form elongated micelles, whereas with an acrylate counterion the surfactant (da + a − ) forms spherical micelles.…”