Selective Posting: Willingness to post a message online

Abstract

The communication environment in CMC is

Transformation of Adolescent Peer Relations in the Social Media Context: Part 2—Application to Peer Group Processes and Future Directions for Research

“…On the other hand, as previously discussed, the publicness , availability , and permanence of the social media environment may actually amplify peer influence processes by creating and enforcing strong norms prescribing the types of content sanctioned in adolescents’ online peer groups. An experimental study of adults provides evidence for this dichotomy between the potential for stronger and weaker peer norms online (Woong Yun and Park 2011). In an online forum designed for discussion of polarizing social issues, individuals were equally likely to express their opinions whether or not they perceived those opinions to be popular offline—in other words, they were willing to post “anti-normative” opinions.…”

Incidental Exposure, Selective Exposure, and Political Information Sharing: Integrating Online Exposure Patterns and Expression on Social Media

“…Thus, engaging in pro-attitudinal selective exposure may shape people's perception of the opinion climate, which can increase their willingness to express opinions. Recent work has examined how exposure to pro-and counter-attitudinal messages influence perceived opinion climates and subsequent expression in online forums (Yun & Park, 2011) and social media (Gearhart & Zhang, 2015;Kwon, Moon, & Stefanone, 2015). In online forums, when people were presented with messages congruent with their views, they perceived their view to be the majority view and tended to speak out by posting messages (Yun & Park, 2011).…”

“…Recent work has examined how exposure to pro-and counter-attitudinal messages influence perceived opinion climates and subsequent expression in online forums (Yun & Park, 2011) and social media (Gearhart & Zhang, 2015;Kwon, Moon, & Stefanone, 2015). In online forums, when people were presented with messages congruent with their views, they perceived their view to be the majority view and tended to speak out by posting messages (Yun & Park, 2011). Similarly, on social media, the more people were exposed to information consistent with their views, the more they expressed their views by liking or commenting on someone else's post.…”

Expressing and Challenging Racist Discourse on Facebook: How Social Media Weaken the “Spiral of Silence” Theory

“…Several studies have examined the connection between social media and the "spiral of silence" (see, e.g., Hampton et al, 2014;McDevitt, Kiousis, & Wahl-Jorgensen, 2003;Schulz & Rossler, 2012;Yun Woong & Park, 2011;Zerback & Fawzi, 2017). Platforms that support computer-mediated communication, including social media, offer additional sources to inform the perception of public opinion (Zerback & Fawzi, 2017), thereby challenging traditional sources of information which shape public perception (such as television or newspapers).…”

“…Some authors, such as McDevitt et al (2003), suggest that due to the decreased visibility of social cues online, users may discuss issues even if they perceive themselves as part of the minority. Additionally, those who feel that others in their social network agree with them are more likely to engage in conversations online (Hampton et al, 2014), with those individuals who see their viewpoints as part of the minority being less likely to speak out (Yun Woong & Park, 2011). Part of the hesitation of expressing unpopular views relates to the "fear" of isolation which the spiral of silence theory suggests is a key factor contributing to the potential silence online.…”