Selecting Instructional Technology Media for the Marketing Classroom

Strauss, Judy; Frost, Raymond D.

doi:10.1080/10528008.1999.11488655

Cited by 36 publications

(28 citation statements)

References 13 publications

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“…In 2016, the International Telecommunication Union (ITU) estimated that seven billion people (95% of the global population) live in an area that is covered by a mobile-cellular network. In developing countries, the number of mobile-broadband subscriptions continues to grow at double digit rates, reaching a penetration rate of almost 41% [14].…”

Section: Internet Usage and Online Shoppingmentioning

confidence: 99%

“…The internet and smartphone usage in most developed countries have almost peaked, however, consumers in developing and emerging economies are still learning and adapting their lives to new technologies. Mobile internet adoption is increasing at a rate that is eight times that of the equivalent of personal computers (PC) 10 years ago [14].…”

Section: Internet Usage and Online Shoppingmentioning

confidence: 99%

“…More details of Thai consumers' online buying are shown in Table 1. Source: Adapted from National Statistical Office [4] Some marketing scholars have claimed that many consumer behaviors that describe offline buying behavior also apply to online marketing [7], [14]. For example, the consumer behavior models apply to all online buying decisions.…”

Section: Internet Usage and Online Shoppingmentioning

confidence: 99%

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A Model of Thai Consumers’ Behavioral Intention: A Study of Generations X and Y

Panjakajornsak¹

2017

IJEEEE

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Abstract:The purpose of this study is to develop and examine the relationships of factors affecting the behavioral intentions of Thai consumers to buy goods and services on mobile devices, such as smartphones and tablets in two generational cohorts, Generation X and Generation Y. Despite the increased adoption of smartphones and tablets to access internet and perform various activities, no empirical research in Thailand has been found to study consumer behavior on mobile marketing and shopping or any specific generations. Based on relevant past research, this research fills this gap by developing a structural model to investigate and test hypotheses developed for this study. The samples were Thai people who used to make online purchases on the internet in the past year. The research instruments used to collect primary data were self-reported questionnaires. The collected data will be tested for reliability and validity using confirmatory factor analysis (CFA) and the structural model will be confirmed by structural equation modeling (SEM).

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Section: Internet Usage and Online Shoppingmentioning

confidence: 99%

Section: Internet Usage and Online Shoppingmentioning

confidence: 99%

Section: Internet Usage and Online Shoppingmentioning

confidence: 99%

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A Model of Thai Consumers’ Behavioral Intention: A Study of Generations X and Y

Panjakajornsak¹

2017

IJEEEE

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“…In fact, the companies have to find strategies which will support the online value proposition that has the following four dimensions [5]:  the overall product consumption experience,  the value defined by the mental attitudes and beliefs of the consumers,  the value that includes expectations of the consumers (if the product fails to fulfil those expectations, the consumer will be dissatisfied),  the value that can be realized at all price levels of the product. Internet-based product decisions may be split into decisions affecting the main/core product and decisions conditioning the extended product.…”

Section: Extended Quality Product In the Digital Spherementioning

confidence: 99%

The Role of Digital Media in the Creation of High Quality Products

Bubanja¹

2017

IJAQ

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“…Social media also appears in many different forms, including Internet forums, social blogs, microblogging, pictures, and video. It also includes technologies such as e-mail, picturesharing, blogs, wall-postings, and music-sharing (Strauss & Frost, 2012). Social Media itself has five characteristics, namely: Participation, Openness, Convers ation, Community, Connectedness (Mayfield, 2008).…”

Section: Introductionmentioning

confidence: 99%

Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar

Muchardie

Yudiana

Gunawan

2016

Binus Business Review

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The purpose of this research was to determine the influence of social media marketing against customer engagement and its impact on brand loyalty. Methods applied is a quantitative method by distributing questionnaire to 100 customers. Data analysis was applied path analysis. The results of this study shows that social media marketing has a positive and significant impact on customer engagement, on brand loyalty, and on customer engagement, and its impact on brand loyalty where customer engagement has a greater influence on brand loyalty than social media marketing.

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Selecting Instructional Technology Media for the Marketing Classroom

Cited by 36 publications

References 13 publications

A Model of Thai Consumers’ Behavioral Intention: A Study of Generations X and Y

A Model of Thai Consumers’ Behavioral Intention: A Study of Generations X and Y

The Role of Digital Media in the Creation of High Quality Products

Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar

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