Segmenting the Vacation Market by Novelty-Seeking Role

Abstract

Segmenting the Alaska vacation market using novelty-seeking roles resulted in both theoretical and managerial insights. The three novelty-motivated segments differed with respect to travel-group characteristics, behaviors, and attitudes. The results indicated that Cohen's tourist role typology, the social group concept, and Clawson and Knetsch'sfive stage model of the travel experience furnish useful constructs for formulating models of tourism behavior. The segmentation model also yielded actionable information for tourism marketers.

Impact of cultural distance on international destination choices: The case of Chinese outbound travelers

“…Commonplace or familiar trips occur only when the tourists seek to fulfill specific social demands such as kinship or social interactions (Snepenger, 1987). Dann (1977) also suggests that historical and anecdotal tourist motivation theories could be summed up by the concept of escape.…”

The impact of using non-media information sources on the future use of mass media information sources: The mediating role of expectations fulfillment

“…For example, Shoemaker (1984) observed that travel agents were consulted about routes, accommodation and activities at the destination. Travel agents were also proved to be a useful source of information for older travelers (Gitelson and Crompton 1983;Shoemaker 1984) and the most-used source for tourism at both the individual and group levels (Snepenger 1987). Although there are many tourists who do their own search, they tend to habitually use travel agents to make their bookings.…”

“…Many studies have concluded that institutional brochures (Fodness and Murray 1999;Nolan 1976;Raitz and Dakhil 1989;Snepenger 1987;Snepenger et. al.…”

Sport tourism consumer experiences: a comprehensive model

“…The first, behavioural theory, concentrates on the tourist group activities and interactions (Craburn 1989;Smith 1989). Secondly, the theory of cognitive psychology emphasizes tourist values, attitudes, needs, risk-taking behaviour and motivation (Cohen 1979;Snepenger 1987;Citelson & Kerstetter 1990;Nickerson & Ellis 1991;Locker & Perdue 1992;Roel & Fesenmaier 1992). A third theory combines the psychological variables and behavioural roles of the traveller (Cohen 1972;Pearce 1982;Yiannakis & Cibson, 1992;Lee & Crompton 1992;Mo et al 1994).…”