Segmenting the international travel market by activity

Hsieh, Sheng‐Jen; O’Leary, Joseph T.; Morrison, Alastair M.

doi:10.1016/0261-5177(92)90062-c

Cited by 98 publications

(65 citation statements)

References 11 publications

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“…Hsieh, O'Leary, and Morrison (1992) argued that segmentation is a management strategy based on assumptions about the behavior of population subgroups, being able to determine differences that are useful in selecting the target (Costa & Rita, 2000). Costa and Rita (2000) emphasized that segmentation is a tool of vital importance for tourism business management, bringing market knowledge and prioritizing market segments, positioning, and marketing strategies.…”

Section: H2mentioning

confidence: 99%

The Internet Impact on Travel Purchases: Insights from Portugal

Martins¹,

Salazar²,

Inversini³

2015

Tourism Analysis

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This research proposes an analysis of online consumer buying behavior in the travel and tourism field in Portugal. The study utilizes a self-administrated survey on a sample of 380 individuals created in order to understand the influence of the Internet on consumer buying behavior. The survey was administrated in Portugal, one of the European countries that are still struggling with Internet penetration. Results show the importance of the Internet has on two stages of the buying process: (i) alternative evaluation and (ii) buying act. Furthermore, this research highlights the critical role of touristic products availability and search costs on the buying behavior of consumers. However, past bad experiences and a certain level of insecurity persist as factors limiting the online purchase process. Results confirm the general trends in consumer behavior and highlight the need of moving further for Portugal in terms of technology adoption.

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Section: H2mentioning

confidence: 99%

The Internet Impact on Travel Purchases: Insights from Portugal

Martins¹,

Salazar²,

Inversini³

2015

Tourism Analysis

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“…Since the search for actionable market segments is one of the key issues in marketing management in general, a number of psychographic and benefit segmentation applications to the tourism industry could be found (e.g. Calantone and Johar 1984, Mazanec 1984, Eagles 1992, Mansfield 1992, Hsieh, O´Leary and Morrison 1992, Mazanec 1992, Loker and Perdue 1992, Shoemaker 1994. A more extensive overview is given by Plog (1994).…”

Section: Literature Review: Market Segmentation and Product Positioningmentioning

confidence: 99%

Segmenting the tourism market using perceptual and attitudinal mapping

Ur¹,

Turečková²

2002

AGR ECON-CZECH

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Decreasing numbers of tourists to the Czech Republic point at a weakening competitive position of Czech destinations during the most recent years. For many communities, tourism may be a short-lived economic dream when understanding of tourists´ perceptions and travel motives is lacking. The two objectives pursued in this study are 1) an identification of the positions of competing destinations and 2) an a-posteriori segmentation with psychographic variables. Market segmentation becomes the crucial factor in the strategic design process of target marketing. Like many other markets, tourism markets do not respond homogeneously to marketing activities. Subdividing visitors into useful groups may provide a basis for competitive advantage. Our study establishes taxonomy of visitors to Southern Moravia. The study tries to overcome well-known insufficiencies of single segmentation approaches by exploiting the advantage of the multivariate nature of combined push factors, pull factors, and other factors of more restrictive nature (i.e. time and money). The segmentation task employs multivariate data analysis techniques such as factor analysis, cluster analysis and multi-dimensional scaling. Recent research on the European Vacation Style Typology is incorporated.Keywords: cluster analysis, multi-dimensional scaling, factor analysis, vacation typology Abstrakt: Sniující se poèty turistù pøijídìjících do Èeské republiky ukazují na pokles konkurenceschopnosti èeských destinací v posledních letech. Pro mnoho èeských obcí mùe být turismus pouze krátkodobým ekonomickým snem, jestlie chybí pochopení dojmù turistù a motivace cestování. Dva cíle, které tato studie sledovala, jsou 1) identifikace pozice konkurenèních destinací a 2) a-posteriori segmentace s psychografickými promìnnými. Segmentace trhu se stává rozhodujícím faktorem v procesu strategického návrhu cílového marketingu. Stejnì jako mnohé jiné trhy, trh turistiky nereaguje na marketingové aktivity homogenním zpùsobem. Rozdìlení návtìvníkù do vhodných skupin proto mùe vytvoøit základ pro konkurenèní výhodu. Tato studie vytváøí taxonomii návtìvníkù jiní Moravy. Snaí se pøekonat známé nedostatky jednoduché segmentace vyuitím výhody multivariantního pøístupu kombinace push-faktorù, pull-faktorù a dalích faktorù restriktivnìjí povahy (napø. èas a peníze). Segmentace vyuívá techniky multivariantní analýzy dat, jako je faktorová analýza, cluster analýza a multidimensionální kálování. Jsou rovnì zohlednìny výsledky nedávného výzkumu typologie evropského stylu trávení dovolené.Klíèová slova: cluster analýza, multidimensionální kálování, faktorová analýza, typologie trávení dovolených

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“…Past researches have displayed that supervising expenses is connected with major demographic variables. To verify, Hsieh, OLeary, and Morrison [6] revealed that supervising packages for Japan travelers are highly connected with age group, income, education, gender, marital status, life cycle, and occupation. In the same way, income, age, date, occupation, and tax revenues were determined to have an influence on Americans supervising expenses [7,8].…”

Section: Introductionmentioning

confidence: 99%

The Application of Rough Sets to Spectacle Cost in Japan

Hazrati¹

2017

J Tourism Hospit

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Segmenting the international travel market by activity

Cited by 98 publications

References 11 publications

The Internet Impact on Travel Purchases: Insights from Portugal

The Internet Impact on Travel Purchases: Insights from Portugal

Segmenting the tourism market using perceptual and attitudinal mapping

The Application of Rough Sets to Spectacle Cost in Japan

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