Segmenting Luxury Cruise Tourists Based on Their Motivations

Petrick, James F.; Durko, Angela

doi:10.3727/154427315x14181438892649

Cited by 14 publications

(5 citation statements)

References 29 publications

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“…In the luxury market, the main idea is to transform dreams into reality through tailor-made experiences. Such experiences are represented by stays in luxury hotels and resorts, luxury cruises, travel and luxury shopping, unique tailor-made holidays with authentic experiences or extreme experiences in unexplored places (Petrick & Durko, 2015).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Experiences Matter! Luxury Tourism Consumption Patterns and Motivation of the Czech Affluent Society

Novotná¹,

Kunc²

2019

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The affluent society and its leisure lifestyle and luxury consumption can influence the future tourism trends. One key prerequisite shaping the future of luxury tourism is the shift in values from the material to the experiential purchases. It is related to the assumption that money spent on experiences can satisfy various people's needs. Moreover, the luxury consumption displays wealth and social status. This exploratory study, based on the questionnaire survey among clients of one of the Czech luxury tour operators, analyses the Czech luxury tourism market segment and reveals the luxury-driven attitudes and consumption patterns. In conclusion, the findings are compared with the results of similar foreign studies. The results suggest that Czech luxury tourists are both similar in a lot of cases (age group, motivation, type of accommodation, preferred destinations etc.) and different in comparison to the traditional European markets, especially regarding the financial possibilities. Most of the Czech tourists are willing to pay considerably lower amounts of money for luxury holidays. The frequency of their luxury holidays is also significantly lower. In this respect, but also for example in special interest (ecofriendly goods and services), the Czechs fall behind the European luxury tourists.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Experiences Matter! Luxury Tourism Consumption Patterns and Motivation of the Czech Affluent Society

Novotná¹,

Kunc²

2019

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“…Additional motivating factors included nature, leisure, social interaction, relaxation, relationships, and isolation. These features differ from those pertinent for Westerners, for whom Petrick and Durko (2015) identified relaxation, socializing, and culture as key drivers. Lyu, Hu, Hung, and Mao (2017) assessed the servicescape of cruise tourism from Chinese tourists' perspectives and found the servicescape construct to contain six dimensions: facilities and décor, natural scenery, onshore excursions, onboard entertainment, social interactions, and dining services.…”

Section: Cruise Tourismmentioning

confidence: 70%

Constraints to cruising across cultures and time

Hung

Lee

Wang

et al. 2020

International Journal of Hospitality Management

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Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre -including this research content -immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.

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“…Previous studies consider perceived value as a direct antecedent and indirect impact via the satisfaction of consumers' post-consumption outcomes (Juan and Chen, 2012;Petrick and Durko, 2015). As it was discussed in the literature, the immediate emotional response to the service performance is strongly affected by SPVs.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Chinese cruise customers loyalty: the impact of customer participation and service personal values

Xiao-xiao²,

Cavusoglu

et al. 2020

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Purpose The purpose of this study is to further explore the effects of customer participation (CP) and service personal values (SPVs) on cruise customer satisfaction (CS) and customer loyalty (CL) by applying the empirical research approach. Design/methodology/approach A self-administered questionnaire was prepared and used to collect data. Exploratory factor analysis and structural equation modeling analysis was used to test the proposed model and hypotheses. Findings The empirical results indicate that CP positively influences SPVs, CS and CL. SPVs have a significant and positive impact on CS as well. Moreover, the study also finds that collectivism has a strong positive effect on CP. Price sensitivity negatively moderates the relationship among CP, CPV, CS and CL. Research limitations/implications The generalizability of the current study findings should be considered or scrutinized in light of the fact that limited samples and cross-sectional data were used. This limitation positions the findings as a continuation of the developing path toward a better understanding of customer behavior rather than a definitive conclusion. Practical implications The study results show that CP has a positive direct effect on SPVs, CS and CL. Even though many researchers have verified the importance and function of CP, there is a lack of literature, which assesses the influence of CP in a cruise industry context. By focusing on this gap, this research makes it feasible to empirically analyze the different effects of CP in relation to SPVs, CS and CL in Chinese cruise preferences. Social implications The study results suggest that CP is a new predictor of CS and CL in the cruise industry. Thus, creating a positive experience through participation is crucial. As customers are co-producers, it is beneficial for the cruise companies to raise labor productivity and reduce cost by guiding and stimulating them to take part in the service-producing process. Originality/value Based on the perspective of service-dominant logic, the purpose of this study is to shed light on the formation process of loyalty behavior of Chinese cruise tourists. The empirical results indicate that CP positively influences SPVs, CS and CL. SPVs have a significant and positive impact on CS as well. Moreover, the study also finds that collectivism has a strong positive effect on CP. Price sensitivity negatively moderates the relationship among CP, CPV, CS and CL.

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Segmenting Luxury Cruise Tourists Based on Their Motivations

Cited by 14 publications

References 29 publications

Experiences Matter! Luxury Tourism Consumption Patterns and Motivation of the Czech Affluent Society

Experiences Matter! Luxury Tourism Consumption Patterns and Motivation of the Czech Affluent Society

Constraints to cruising across cultures and time

Chinese cruise customers loyalty: the impact of customer participation and service personal values

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