SEER: Sustainable E-commerce with Environmental-impact Rating

Islam, Saiful; Proma, Adiba Mahbub; Wohn, Caleb; Berger, Karen; Uong, Serena; Kumar, Vijay; Korfmacher, Katrina Smith; Hoque, Ehsan

doi:10.1016/j.cesys.2022.100104

Cited by 7 publications

(2 citation statements)

References 32 publications

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“…Retailers with well-designed websites find it easier to present information about their products and services. E-stores can provide additional product information, and present it in a way that does not take much time or effort on the part of the consumer, and can be customized based on the preferences and behavior analysis of the specific consumer [104]. This also points to the fact that using green marketing in e-commerce is a key factor to success, not only in commercial terms (better customer relations, higher profits and competitive advantage), but also in terms of environmental protection and social impact thanks to sustainable production and related processes.…”

Section: Discussionmentioning

confidence: 99%

Sustainability and Consumer Behavior in Electronic Commerce

Štofejová,

Kráľ,

Fedorko

et al. 2023

Sustainability

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Environmental awareness among consumers is on the rise as they are starting to prefer sustainable products and services. The aim of this research was to examine the relationships between consumer behavior when shopping online for green products and the factors that influence it from the point of view of sustainability. Primary data were obtained using a questionnaire survey and subsequently processed using descriptive analysis, confirmatory factor analysis and structural equation modeling. The obtained research results showed that Digitization in Green Marketing has a significant impact on Environmental Attitude, and that aspects like Environmental Attitude, Environmental Oriented Lifestyle, Willingness to Pay for Green Products and Subjective Norms have a significant impact on Environmental Purchasing Behavior. Moreover, the study found that the factors Environmental Oriented Lifestyle, Willingness to Pay for Green Products, Subjective Norms and Environmental Purchasing Behavior have a significant impact on Future Purchase Intention. The research results can help online retailers in planning and implementing green marketing strategies not only in sales but also in other business processes. In order to stay competitive, businesses should be able to respond promptly to changes in consumer behavior trends, while it is undeniable that the aspect of sustainability plays an increasingly important role here.

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Section: Discussionmentioning

confidence: 99%

Sustainability and Consumer Behavior in Electronic Commerce

Štofejová,

Kráľ,

Fedorko

et al. 2023

Sustainability

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“…In addition,Kumar et al (2022) explored ecological innovations in supply chain and the usage of reusable containers to reduce waste and emissions. Furthermore, a significant contribution was made byIslam et al (2023) who introduced the concept -Sustainable E-commerce with Environmental-impact Rating (SEER) that can be applied to improve eco-friendly decision making and choices in online commerce.2. RESULTS AND DISCUSSION The development of digital technologies has affected almost every industry and sector.…”

mentioning

confidence: 99%

The Concept of Sustainability in E-Commerce and Busines

Jovanović¹,

Đoković²,

Pušara³

et al. 2023

Ecologica

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The emergence of internet and digital channels has strongly affected the business processes and marketing, providing new types of relations with customers in online environment. One of the most significant impacts is made in the segment of trade with the development of e-commerce models. The paper analyses the implications of e-commerce on the environment and indicates the significant sustainability aspects in online trade. The starting point of this research is the global concern regarding the effects of online business processes on CO2 emissions, plastic packaging waste and other ecological implications. The paper uses literature review and actual statistical analysis to provide scientific insight into the sustainability of e-commerce and its business segments such as distribution and transportation. Furthermore, the study concentrates on green solutions for delivery services and contributes to better understanding of ecological footprint in online trading. When analysing the effects of different products traded online particular focus is related to apparel industry which is recognised as one of the industries with the strongest impact on the environment.

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