“…Considerations of flow span several contexts, such as students' engagement in the classroom (Shernoff et al, 2003), learning of a foreign language (Egbert, 2004), management of sports and music leisure activities (Custodero, 2002;Jackson, 1977;O'Neill, 1999aO'Neill, , 1999b), customers' online shopping behavior (Koufaris, 2002;Pace, 2004;Smith and Sivakumar, 2004), people's behavior and acceptance of messages and content exchanges online (Lu et al, 2009), and motivation and creativity (Csikszentmihalyi and Csikszentmihalyi, 1988). Although the current stream of interactions and content generated on Facebook are similar to other online and offline activities, the number of hours that users spend is increasing, and many people claim to organize their lives about Facebook.…”