Security Mechanism in Computer Network Environment: A Study of Adoption Status in Malaysian Company

The purpose of this study is to analyse the factors influencing the usage of 3G technology in Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) model, this study found that perceived advantages, perceived ease of use, variety of service and social influence are able to predict the adoption of 3G among Malaysian consumers. This study allows 3G service providers to understand which factors influenced the usage of 3G in Malaysia. Other developing countries that plan to deploy 3G can also formulate business strategies using the results from this study.

show abstract

Adoption of 3G services among Malaysian consumers: an empirical analysis

Chong

Darmawan

Ooi

et al. 2010

IJMC

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

hi@scite.ai

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Security Mechanism in Computer Network Environment: A Study of Adoption Status in Malaysian Company

Cited by 1 publication

References 11 publications

Adoption of 3G services among Malaysian consumers: an empirical analysis

Adoption of 3G services among Malaysian consumers: an empirical analysis

Contact Info

Product

Resources

About