Adoption of 3G services among Malaysian consumers: an empirical analysis

Chong, Alain Yee‐Loong; Darmawan, Nathan; Ooi, Keng‐Boon; Lin, Bin

doi:10.1504/ijmc.2010.031444

Cited by 92 publications

(44 citation statements)

References 30 publications

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“…This justifies the study by Chong et al (2010) and Sawadogo (2013) showing that the cost is not a factor limiting users' intentions to adopt mobile-broadband. Hypotheses H1, H2, H4 and H6 are confirmed.…”

Section: Checking Of the Hypothesis Of The Studysupporting

confidence: 75%

“…However, recent studies led by Chong et al (2010) showed results that contradict with those of Ong et al (2008), Xin and Pagani (2004) and Agawal et al (2007).…”

Section: Relationship Between Perceived Price and Users' Attitudes Tomentioning

confidence: 82%

“…According to Chong et al (2010), 3G is known as mobile communications of third generation. The 3G technology is defined as "the new generation of telephone communication system allowing the fusion of terrestrial and satellite components.…”

Section: Overview Of the Evolution Of Mobile-broadband (3g 4g)mentioning

confidence: 99%

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The determining factors of broadband use in Africa: inhibitors and enablers of the use of mobile broadband

Sawadogo¹

2017

Afr. J. Mark. Manage.

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This study extends Technology Acceptance Model (TAM) to study inhibitors and enablers of the use of mobile broadband in Africa. The conceptual model tested incorporates two key constructs into TAM: Perceived price and energy -are also analyzed. Results from online survey, of 114 mobile internet consumers supported the model. The study identified the factors that can influence their decisionmaking and the various obstacles they face in the use of mobile-broadband. The theoretical and managerial implications of these results are discussed.

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Section: Checking Of the Hypothesis Of The Studysupporting

confidence: 75%

“…However, recent studies led by Chong et al (2010) showed results that contradict with those of Ong et al (2008), Xin and Pagani (2004) and Agawal et al (2007).…”

Section: Relationship Between Perceived Price and Users' Attitudes Tomentioning

confidence: 82%

See 1 more Smart Citation

The determining factors of broadband use in Africa: inhibitors and enablers of the use of mobile broadband

Sawadogo¹

2017

Afr. J. Mark. Manage.

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“…This is therefore a risk that a e-commerce provider needs to take into consideration. Chong et al (2010) [61] in their study however, found that consumers are not influenced by the free trials given to them. Given the inconsistencies in past studies and that e-commerce has different characteristics from other technologies, this study hypothesizes that:…”

Section: Trialabilitymentioning

confidence: 81%

Comparison of Decision Making in Adopting E-Commerce between Indonesia and Chinese Taipei (Case Study in Jakarta and Taipei City)

Shia¹,

Chen²,

Ramdansyah³

et al. 2015

AJIBM

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The number of people using internet has increased due to advances in information technology, and the growth of electronic commerce (e-commerce) is increasingly growing. This study aims to investigate the factors that influence consumer intention to adopt e-commerce in Jakarta and Taipei. In this paper, additional variables such as trust, costs, social influences, various services, and control variables such as age, educational level, and gender of consumers become work extension of traditional model of technology acceptance (TAM) and the diffusion of innovation (DOI) models. By comparing consumers from both Jakarta and Taipei, this research is able to form a comparison model based on two different cultural settings. Data are collected from 192 Jakarta consumers and 184 Taipei consumers, and ANCOVA is employed to test the research model. The results show that trust, cost, social influence, and variety of services, perceived usefulness and trialability have significant influence to Jakarta consumer decisions to adopt e-commerce. All of variables except variety of services have significant influence to Taipei consumer decisions to adopt e-commerce. Demographic profile such as age, gender and education level have no significant influence to both cities consumers. Results from this study will be useful for online companies in formulating marketing strategy, especially for companies that will operate in Indonesian market, since Indonesia is a huge and growing market. 749

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“…It should not be forgotten that, as pointed out in the introduction, companies require spectrum to commercially develop new or improved mobile services that consumers value and are willing to pay for (refer to interesting case studies in Liu et al (2008) and Chong et al (2010)). Particularly, mobile broadband is proving popular with both business and residential users and it will become increasingly popular as diffusion barriers are gradually overcome (Karaiskos et al, 2008;Kim et al, 2009).…”

Section: About the Possible Uses Of The Digital Dividendmentioning

confidence: 99%

The importance of the size of the digital dividend when digital dividend spectrum is auctioned

Gómez-Barroso

Mochón

Sáez

et al. 2011

IJMC

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This paper simulates a 'service-neutral' digital dividend auction, considering three different amounts of spectrum (48 MHz, 80 MHz and 120 MHz). For this, an efficient simulator for combinatorial first-price sealed bid auctions has been implemented. The results show rather coherently that the price per lot is higher the smaller the amount of spectrum auctioned and that companies from the mobile environment will most probably emerge as main winners from these digital dividend auctions. These research findings are particularly important as the sharing out of the digital dividend represents a unique opportunity for putting a precious amount of radio electric spectrum at the disposal of other services, particularly for the development of new generations of mobile communications.Keywords: digital dividend; spectrum auctions; spectrum management; digital switchover; combinatorial auctions; UHF band; mobile communication; television; digital broadcasting; mobile multimedia.Reference to this paper should be made as follows: Gómez-Barroso, J.L., Mochón, A., Sáez, Y. and Feijóo, C. (2011) Claudio Feijóo is a Professor at Universidad Politécnica de Madrid where he researches on the future socio-economic impact of emerging information society technologies. He has just come back from a highly rewarding two years' visiting research at the Institute for Prospective Technological Studies of the European Commission. Since 1993, he has been involved in telecommunications and information society development from the academia, the practical implementation and the public administration perspectives. He lectures regularly on these matters and has published more than 50 peer-reviewed papers in academic journals and books.

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Adoption of 3G services among Malaysian consumers: an empirical analysis

Cited by 92 publications

References 30 publications

The determining factors of broadband use in Africa: inhibitors and enablers of the use of mobile broadband

The determining factors of broadband use in Africa: inhibitors and enablers of the use of mobile broadband

Comparison of Decision Making in Adopting E-Commerce between Indonesia and Chinese Taipei (Case Study in Jakarta and Taipei City)

The importance of the size of the digital dividend when digital dividend spectrum is auctioned

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