“…Thus far, this literature has not taken a dynamic perspective and has overlooked the actions and behavior of start-ups during equity crowdfunding campaigns. Most research has examined how particular static characteristics of start-ups, such as details about the entrepreneurial team (Ahlers et al, 2015;Berkovich, 2011;Duarte et al, 2012) or the location of the start-up (Agrawal et al, 2015), and characteristics of the crowdfunding campaign, such as the product video, the quality of the information provided and the existence of financial projections (Ahlers et al, 2015), determine crowdfunding or equity crowdfunding success.…”